Ayantek selected by National Cooperative Grocers Association to conduct SMAC Digital Strategy & IT Assessment

BEDFORD, MASSACHUSETTS June 4, 2014 – Ayantek LLC, one of greater Boston’s fastest-growing digital strategy and solutions firms, announced today that it was selected by National Cooperative Grocers Association (NCGA) to conduct a strategic IT assessment using Ayantek’s proprietary SMAC (Social | Mobile | Analytics | Cloud) strategy framework. National Cooperative Grocers Association (NCGA) is a business services cooperative for retail food co-ops located throughout the United States. They represent 142 food co-ops operating over 180 stores in 38 states with combined annual sales of over $1.5 billion and over 1.3 million consumer-owners. The SMAC assessment provided NCGA a 360o understanding of the IT gaps within their business from a people, process, technology, and products/services perspective. Then based on the findings of the gap assessment, Ayantek crystalized a prioritized projects roadmap that allows NCGA to achieve their long-term business goals and position the organization for greater operational effectiveness. “Ayantek has developed a proprietary set of tools called the SMAC Assessment Toolkit, to analyze middle market companies’ business strategy as related to social, mobile, analytics (BI/BA), and cloud,” said Chad Huemme Ayantek’s Vice President of Strategy.  “We develop digital strategy roadmaps and rationalize mission critical projects through the use of our SMAC toolkit. We are excited to have the opportunity to utilize our SMAC Assessment to help NCGA capitalize on their business goals.” “Our investment in technology and the business processes to support the application of technology failed to keep up with our business growth for several years. Individual business unit managers sought independent solutions for their business needs without sufficient thought of the whole. These independent solutions were often duplicating activities and occasionally produced competing solutions for similar needs across the company. We literally could not see the forest for the trees and the forest kept growing,” said C.E. Pugh, COO of NCGA. “Ayantek helped us take a more holistic view of our business and suggested comprehensive applications and more integrated processes to solve needs across the business while providing significant annual savings. We are now able to more fully integrate the strategic application of technology with our evolving business opportunities at the enterprise level. We better understand how to leverage our people to support improved results through technology, instead of just expecting the technology to provide magical results without changing the engagement of our people and their business processes with the technology.” About National Cooperative Grocers Association National Cooperative Grocers Association (NCGA) is a business services cooperative for retail food co-ops located throughout the United States. We represent 142 food co-ops operating over 180 stores in 38 states with combined annual sales of over $1.5 billion and over 1.3 million consumer-owners. NCGA helps unify natural food co-ops in order to optimize operational and marketing resources, strengthen purchasing power, and ultimately offer more value to natural food co-op owners and shoppers everywhere. About Ayantek Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England’s largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies

Ayantek’s “The Princeton Review – Dashboard and Score Reports” Selected as a 2014 MITX What’s Next Awards Finalist

BOSTON, MA April 11, 2014 – Ayantek today announced that its project,  “The Princeton Review – Dashboard and Score Reports” was selected as a finalist in the Education category for the MITX What’s Next Awards. This year MITX combined its annual Innovation and Interactive Awards into a single show recognizing Boston’s entire digital ecosystem. Since 1996 the MITX Award shows have grown to become the largest and most prestigious awards competitions in the country for marketing innovations, celebrating the best creative and technological accomplishments emerging from New England. “The finalists that emerged from an unprecedented number of submissions received for this year’s MITX What’s Next Awards demonstrate the creativity and innovation of our region’s rich digital ecosystem,” says MITX Board Member and Communispace Chief Operating Officer Howard Kogan, who serves as Chairman of the MITX What’s Next Awards Advisory Committee. “From startups to large corporations and everything in between, the individuals behind this work continue to raise the bar for the entire digital community.”.” The Princeton Review has significantly enhanced its digital presence by delivering a more engaging experience to help students achieve their higher education goals. Two recent enhancements are the online student portal dashboard and score reports. The solution for the student portal dashboard included establishing a scalable, fast, and efficient architecture and a personalized and streamlined user experience. The portal was designed with the users’ overall experience as the primary focus. This improved experience enables students  to prioritize their efforts and manage their many tasks with ease. The improved design of TPR’s Score Reports provides students, parents, and evaluators a visually compelling user experience that prioritizes information and helps users easily view and assess their progress and performance. “We are absolutely delighted about The Princeton Review’s Score Reports and Student Portal Dashboard being selected as a finalist for the MITX 2014 What’s Next Award” said Praveen Ramanathan, President and CEO of Ayantek. “The redesign of the student portal and score reports was a highly collaborative effort between The Princeton Review and Ayantek and this nomination is a testament to the creativity and innovation that came from everyone involved.”Ayantek will be recognized with the other finalists in the category of Education at a gala awards ceremony traditionally attended by over 1,000 of the region’s top interactive marketing and technology professionals. Winners will be announced at a ceremony at the Westin Waterfront Hotel on May 29th. Tickets can be purchased at www.mitxawards.org/The-Ceremony.aspx About Ayantek Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England’s largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies About MITX Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/

Ayantek and Analog Devices Win Bronze Horizon Interactive Award

Indianapolis, IN USA – April 30, 2014  – The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2013 award winners to highlight this year’s “best of the best” in interactive media production. Ayantek was recognized for their excellence with a Bronze award in the Corporate & B2B category for Analog Device’s Signal Chain Designer. “We extremely excited about Analog Devices’ Signal Chain Designer has been recognized as a 2014 Horizon Award Winner” said Praveen Ramanathan, President and CEO of Ayantek. “This effort represents an intense collaboration between ADI and Ayantek calling upon our deep knowledge of the design engineers’ needs and of usability best practices.” The 12th annual, international competition saw over 1600 entries from over 24 countries around world including: Australia, Austria, Belgium, Canada, China, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Mexico, Netherlands, Portugal, Russia, Singapore, South Africa, Spain, Switzerland, Taiwan, Turkey, Ukraine, United Kingdom, and nearly all 50 of the United States of America. An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel evaluated categories ranging from online advertising to mobile applications. The 2013 winning entries showcase the industry’s best interactive media solutions including web sites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, email and more. “The 2013 competition is undoubtedly one of the best showcases of outstanding interactive media in our long competition history,” Said, Mike Sauce- Founder of the Horizon Interactive Awards. “The continued trend of the convergence of multiple forms of digital media into a single interactive experience has yielded a new level of interactivity with technology and blended artistry. For the most part, designers and developers of interactive media experiences have embraced the concept that we can no longer assume how users interface with technology. That is seen in the fact that most of the web sites are built on responsive code sets to optimize the viewing experience no matter what type of device being used. In addition, entries have pushed the boundaries of traditional thinking in terms of expanded features, blended media, and integration of multiple marketing and technology channels. Winners in this year’s competition highlight the best blend of technology, cutting-edge thinking, outstanding user-experience and overall aesthetics.” The Horizon Interactive Awards holds the competition each year with the winners being announced the following April. For more information visit the Horizon Interactive Awards online: www.horizoninteractiveawards.com. About Ayantek Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England’s largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies

Ayantek and The Princeton Review Win Silver Horizon Interactive Award

Indianapolis, IN USA – April 30, 2014  – The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2013 award winners to highlight this year’s “best of the best” in interactive media production. Ayantek was recognized for their excellence with a Silver award in the School/University Category for The Princeton Review’s Student Portal Redesign. “We are absolutely delighted about The Princeton Review’s Score Reports and Student Portal being selected as a 2014 Horizon Interactive Award winner” said Praveen Ramanathan, President and CEO of Ayantek. “The redesign of the student portal was a highly collaborative effort between The Princeton Review and Ayantek and this nomination is a testament to the creativity and innovation that came from everyone involved.” The 12th annual, international competition saw over 1600 entries from over 24 countries around world including: Australia, Austria, Belgium, Canada, China, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Mexico, Netherlands, Portugal, Russia, Singapore, South Africa, Spain, Switzerland, Taiwan, Turkey, Ukraine, United Kingdom, and nearly all 50 of the United States of America. An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel evaluated categories ranging from online advertising to mobile applications. The 2013 winning entries showcase the industry’s best interactive media solutions including web sites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, email and more. “The 2013 competition is undoubtedly one of the best showcases of outstanding interactive media in our long competition history,” Said, Mike Sauce- Founder of the Horizon Interactive Awards. “The continued trend of the convergence of multiple forms of digital media into a single interactive experience has yielded a new level of interactivity with technology and blended artistry. For the most part, designers and developers of interactive media experiences have embraced the concept that we can no longer assume how users interface with technology. That is seen in the fact that most of the web sites are built on responsive code sets to optimize the viewing experience no matter what type of device being used. In addition, entries have pushed the boundaries of traditional thinking in terms of expanded features, blended media, and integration of multiple marketing and technology channels. Winners in this year’s competition highlight the best blend of technology, cutting-edge thinking, outstanding user-experience and overall aesthetics.” The Horizon Interactive Awards holds the competition each year with the winners being announced the following April. For more information visit the Horizon Interactive Awards online: www.horizoninteractiveawards.com. About Ayantek Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England’s largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies

Ayantek selected by Hillturn Ventures Group for Website Design

BEDFORD, MASSACHUSETTS (April 25, 2014) – Ayantek LLC, one of greater Boston’s fastest-growing full-service digital solutions firms, announced today that it was chosen by Hillturn Ventures Group for a comprehensive website strategy, brand development, and implementation of a next generation, consumer-driven, buying and exchange platform marketplace titled XiGet. The marketplace will provide an online entertainment and shopping destination unlike any other, allowing consumers to buy and sell event tickets and gift cards online through a “Grab bag” concept. “The ticket-resale market is currently estimated at $15 billion annually in the US, approximately three times estimates of just a few years ago. In addition, the retail consumer space is in the throes of innovation with the emergence of flash sales and daily deal concepts” said President and CEO of Ayantek, Praveen Ramanathan. “XiGet presents a revolutionary concept that could fundamentally alter the event and gift card buying experience for consumers. I am very excited at having the opportunity to shape the strategy and launch a brand new consumer experience in online retail.” Ayantek will create a brand new visual identity system for this exciting new consumer brand that will be modern, fun, and appealing to the target audience. The brand identity is intended to differentiate XiGet from competitors and portraying a cost-effective, flexible and reliable Entertainment & Shopping Exchange. About Ayantek Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England’s largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

Ayantek selected by Beth Israel Deaconess Medical Center to manage digital portfolio

BEDFORD, MASSACHUSETTS April 25, 2014 – Ayantek LLC, one of greater Boston’s fastest-growing digital consulting firms, announced today that it was selected by Beth Israel Deaconess Medical Center (BIDMC) to manage and enhance their portfolio of digital and web properties built on the Sitecore CMS. BIDMC is one of the nation’s preeminent academic medical centers with over 6,000 diverse employees, including approximately 819 full-time staff physicians; 1,179 full-time registered nurses; and 3,600 non-clinical employees. BIDMC consistently ranks among the top three recipients of biomedical research funding. Ayantek, a Sitecore partner, will collaborate with BIDMC to provide web site and content management support for BIDMC’s public web sites and several external microsites. “Beth Israel Deaconess Medical Center is one of the nation’s preeminent academic medical centers,” said Praveen Ramanathan, President and CEO of Ayantek “BIDMC’s websites helps inform the public about doctors, diagnostic tools, and leading procedures and is  a comprehensive resource for clinical, educational and research programs. We are very excited to be associated with one of Boston’s greatest medical institutions, and look forward to helping to establish BIDMC as the leader in health care quality, safety, reform and transparency.” About Beth Israel Deaconess Medical Center Beth Israel Deaconess Medical Center is a patient care, teaching and research affiliate of Harvard Medical School, and currently ranks third in National Institutes of Health funding among independent hospitals nationwide. BIDMC is clinically affiliated with the Joslin Diabetes Center and is a research partner of Dana-Farber/Harvard Cancer Center. BIDMC is the official hospital of the Boston Red Sox. About Ayantek Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England’s largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies  

PaintNite selects Ayantek to redesign and re-architect Licensee portal

BEDFORD, MASSACHUSETTS February 10, 2014 – Ayantek LLC, one of greater Boston’s fastest-growing digital consulting firms, announced today that it was selected to redesign and overhaul PaintNite’s Licensee portal experience. Ayantek will collaborate PaintNite to streamline both the user interface and technical architecture of the portal. A redesign of the admin portal, will give PaintNite staff, licensees, venue managers, artists, & assistants, the ability to better manage information about events, coupons, generate revenue and expense reports among a multitude of functionality. The upgraded system will deliver a robust, efficient architecture to support the exponential growth needs of PaintNite. “PaintNite is an extremely fun concept that offers a creative, social experience for folks of all ages, while also driving local business growth.” said Praveen Ramanathan, President and CEO of Ayantek “We are very excited to be associated with one of Boston’s fastest growing firms, and look forward to helping them achieve their leadership goals.” “Praveen and the Ayantek team are genuinely focused on delivering value to their customers, measuring success on that scale rather than on the nickels and dimes,” said Dan Hermann head of strategy and founder of PaintNite. “This focus translates throughout their company and shines through in their work and commitment. About PaintNite PaintNite® is a new concept of blending two timeless pastimes, artistic painting and drinking cocktails, as a way to draw patrons into local pubs on a slow night with a unique opportunity to socialize and be creative. The 2-hour PaintNite painting parties are held daily with 25 people in attendance who follow the step-by-step instructions of one master local artist from blank canvas to masterpiece PaintNite® is about making art accessible to people who don’t consider themselves artists or creative in any way. PaintNite is about fostering a fun, low stress, non-judgmental environment that inspires everyone to enjoy the process of creating something from nothing. We want the anxiety that people may feel about doing something “wrong”, to be displaced by a fun night of socializing with friends and having a relaxing, creative time. For many customers, PaintNite will be a novel and memorable experience, as many have not touched a paint brush since elementary school. About Ayantek Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England’s largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies

President and CEO of Ayantek, Praveen Ramanathan to Speak at the eMarketing Association’s eM14 Conference

BEDFORD, MASSACHUSETTS February, 7, 2014 – Ayantek, LLC, one of greater Boston’s fastest-growing digital consulting firms announced today that President and CEO Praveen Ramanathan will be speaking at the eMarketing Association’s eM14 Conference in San Francisco, California on March 26th. Ramanathan who has over 15 years of experience in the digital marketing field will join other industry thought leaders at the conference to deliver an insightful session on developing a successful mobile marketing strategy. “I am excited to be a part of this year’s eM14 Conference alongside such industry experts,” said Ramanathan. “Mobile has become an integral part of the marketing mix but many marketers still neglect its importance. Creating the right mobile strategy can help drive lead generation and build brand awareness.” The two day conference will feature 35 expert speakers and 33 sessions that will cover topics on Social Media, E-Mail, Search and Mobile marketing. The highly interactive sessions will provide actionable new processes, techniques, and ideas. About Ayantek Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England’s largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies. About the eMarketing Association The eMarketing Association (eMA) is the world’s largest international association of emarketing professionals. Members include governments, companies, professionals and students involved with the emarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to eCommerce, multi-channel marketing and legislative issues. The eMA has members in over 40 countries around the world, and sponsors or manages over 30 events a year. Over 40,000 marketers have enrolled in eMA online courses and thousands of eMarketing professionals and students have achieved certification status.

AVP of Practice Development, Brett Borgeson to Speak at Blue Wave’s Marketing Integration Forum

Bedford, MA., November 13, 2013: Ayantek’s AVP of Practice Development, Brett Borgeson will be speaking about the power of the SMAC Stack at Blue Wave Marketing’s Marketing Integration Forum Tuesday December 3rd 8am-12pm. Borgeson will discuss the use of social, mobile, analytics and cloud technologies as a next wave of marketing technology and how it’s here to change the way marketers look at their digital programs. Borgeson was a panelist at Ayantek’s SMACdown event at the 2013 FutureM conference, where SMAC Stack’s solutions for BJ’s Wholesale Club and iRobot were presented. “I am excited to be building on the ideas presented at FutureM to showcase how the SMAC Stack can generate business value across all digital channels. Marketers across several different industries saw solutions presented to common business challenges looked at through the revolutionary SMAC Stack philosophy where social, mobile, analytics, and cloud technologies are looked at holistically,” said Borgeson. He will be joined by speakers from HubSpot, Brightcove, and Blue Wave Marketing. The event will focus on how to successfully develop and implement a fully integrated marketing strategy and optimize the full range of the latest marketing tools for maximum results. Register here for Blue Wave’s Marketing Integration Forum. Register for Blue Wave’s Marketing Integration Forum here. About Ayantek Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England’s largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies. Visit us at www.ayantek.com. Blue Wave Marketing and Promotions At Blue Wave Marketing & Promotions, we tell great stories and we help our clients tell theirs by providing creative integrated marketing solutions that help companies improve performance, increase sales and build brands. We provide a wide range of high-impact marketing services for our customers internal and external marketing programs. Our goal it to create and deliver edgy and unique brand experiences that communicate our customers’ message and make their product or service unforgettable.

Ayantek to Be a Sponsor at the 2013 FutureM Conference

Bedford, Mass., August 12, 2013: Ayantek LLC announced today that we will be an “Illuminator” sponsor at FutureM, an annual event showcasing the future of Marketing, which will take place October 16-18, 2013 at the Hynes Convention Center in Boston. At the three-day event, Ayantek will be hosting The SMAC down, a head-to-head bout between two teams of Boston’s finest marketing and technology gurus, as they brainstorm real-time solutions to real problems submitted by real businesses. “Today’s marketing and IT leaders are dealing with complex audience needs and unprecedented technology complexity. I am really excited about our SMAC down event at FutureM this year as it presents a fun and fast-paced experience for leaders to learn how organizations can simplify and solve real-world business challenges through SMAC technologies.” said Praveen Ramanathan, President and CEO of Ayantek. FutureM brings together thousands of brand innovators, business leaders, investors and influencers, to explore the newest technologies and insights that are changing the way marketers think, create, engage, and measure. The 2013 theme, “Innovation at Intersections,” will explore the ways digital technology and media are colliding with new industries and ideas to reshape the modern marketing landscape. MITX, the organization hosting FutureM, sponsors several events throughout the year, including the recent 2013 MITX Innovation Awards, at which Ayantek received recognition for “Best B2B Innovation” based on recent work for Analog Devices, Inc. “Digital innovation is thriving in Boston, and all around New England, marketers are coming up with new and creative ways to engage with the customer,” says MITX President Debi Kleiman. “2013 FutureM sponsors like Ayantek are some of the best at this, developing what’s next for the future of marketing.” About Ayantek Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England’s largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies. Visit us at www.ayantek.com. About FutureM and MITX Now in its fourth year, FutureM is a community-curated national event exploring the latest technologies, trends and innovations shaping the modern marketing landscape. FutureM was created by the non-profit Massachusetts Innovation & Technology Exchange (MITX). Established in 1996, MITX is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England and around the country, MITX is a dynamic and growing community of thought leaders and collaborators in search of insight, education, and opportunity. Learn more at www.mitx.org and www.futurem.org.