Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!

The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. Now for more than just games and personal productivity, more than 50%[1] of us are using our smart phones to make our lives easier by connecting to the web in real time. We look up store locations and compare prices at the point of purchase. We download coupons, view product information and videos. We interact with retailers and then share about it socially. We Google. We Skype.