Digital Voices

It seems that every time you feel like you're getting a grip on the prevailing technologies of the day, we pass another tech-threshold that wafts everything we think we know about doing business in the digital age back up in the air like blossoms in the wind. There's been a furor in the social networks around the upcoming pre-release of "Google Glass," which has marketers - particularly B2B marketers - wondering how augmenterd reality will change the way that consumers interact with businesses now and into the future....read the entire post »

The onset of mobility and BYOD in the enterprise has created an enormous opportunity for large-scale companies to take advantage of their employees’ eagerness to use their own technology in the doing of their jobs. In earlier blogs I’ve discussed some ways to identify the best opportunities for companies to increase profits with mobile apps. If you want to realize ...read the entire post »

The rate at which businesses are rushing to get their apps running on to the mobile platform is astounding, but more is not always better. According to a report released last year by Gartner, 61% of enterprises plan to enhance their mobility capability during the next 3 years, and 48% believe they will become leaders in their industries by adopting innovative mobility solutions...read the entire post »

It’s like the Wild West out there. Mobile device technology is advancing at a breakneck pace, and mobile internet usage is expected to outpace desktop usage in the next year or two – depending on which analysts you subscribe to.  More workers are bringing their smartphones and iPads to work hoping for increased workplace efficiencies and more opportunities to be un-tethered from their desks...read the entire post »

What is your favorite thing about your smartphone; the music, the games, social media, email, camera, or the ability to have all the services you want all on the same device? Whatever benefits you derive from mobile technology as a consumer, they correlate directly to opportunities in the mobile space that one business or another is taking advantage of.  Is your company taking full advantage of its mobile opportunities?...read the entire post »

So, you’ve finally gotten approval on the budget you need to begin that long-awaited redesign of your corporate website – exciting news! Or perhaps your about to embark on your first entrepreneurial venture and you’re considering developing a custom website or mobile application? I know how tempting it is in cases like these to want to run straight to your interactive agency or web design team and start laying out your home page and choosing colors......read the entire post »

At the opening of 2013, one thing is certain. Social Media can no longer be looked at as an experiment. According to a recent study done by comScore¹, social networking is ranked as the most popular content category for worldwide engagement, reaching more than 85% of the population in 41 out of 43 major countries that were surveyed. ...read the entire post »

How humans interact with computers is an integral facet of creating a user experience for websites and applications that will be engaging and memorable to users. Creating an experience that inhabits a user thoroughly requires developing a means of getting information to and from the computer that approaches being imperceptible. The development of the original tethered mouse was a gigantic innovation as it incorporated natural...read the entire post »

I recently had the opportunity to implement an app for a client using HTML5.  Since I first began working with HTML5 I was impressed with its rich functionality. One of the aspects I like best about HTML5 development is that I can use the platform to produce a completely familiar reading experience and thus deliver excellent user experience for the app user and great results for the client....read the entire post »

Most websites employ the use of breadcrumbs in information architecture nowadays to help a site visitor know where he or she is relative to the home page and how they’ve gotten to where they are. I’m not talking about the Fairy Tale type of breadcrumb that birds can eat leaving you lost to get eaten by a evil cannibalistic witch, but breadcrumbs of the digital type...read the entire post »