This Week in Digital Strategy 3.7.14

Happy Friday, everyone! Hopefully you are getting caught up in the phenomenon that is True Detective but just in case you aren't we have got you covered with marketing insights. This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. We also found out the qualities it takes to become a social media superhero, how to decide between HTML5, iOS, or Android when making a mobile app, and how adults in the U.S. are around digital media 11 hours a the entire post »

Reaching the Pot of Gold: How Investments in Analytics Are Paying Off

User Avatar by Brett Borgeson Show Comments

There is a lot of buzz currently about analytics and big data, and rightfully so.  The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment.    As evidenced by the projection that big data will grow to a $53 billion dollar industry by 2017, which is up from $12 billion in 2013, the mandate is the entire post »