Digital marketing campaigns that capture the imagination of your audience can do more than just cause a bump in your followers and likes. Because of the multichannel nature of the medium, the right combination of cool, fun, interactive, edgy, promotional etc. can set off a firestorm of attention as awareness of your video or promotion goes “viral-“ perhaps even grabbing headlines in traditional media....read the entire post »
The corporate blogosphere is still small, but is growing rapidly. According to eMarketer, about 43% of US companies will use blogs for marketing purposes by 2012.
There are several reasons that I believe could be attributed towards this growth of corporate blogs:...read the entire post »