Happy Friday, everyone! If you don’t know it already, SlideShare is a great tool used for posting presentations, webinars or PDFs online - basically it is the YouTube of slideshows. We have compiled a collection of excellent SlideShares that have inspired a lot of white board activity at our marketing meetings; ...read the entire post »
Happy Friday, everyone! This week provided some great insights into the world of digital strategy. New reports that look at banner advertisements,the many ways your brand can generate growth through "Retweets", crafting your buyer persona to define your market segment, how mobile coupons can benefit your business and a new study showing mobile search helps 82% of in-store shoppers which purchase decisions. Get the full scoop in the roundup below. ...read the entire post »
Digital marketing campaigns that capture the imagination of your audience can do more than just cause a bump in your followers and likes. Because of the multichannel nature of the medium, the right combination of cool, fun, interactive, edgy, promotional etc. can set off a firestorm of attention as awareness of your video or promotion goes “viral-“ perhaps even grabbing headlines in traditional media....read the entire post »
The corporate blogosphere is still small, but is growing rapidly. According to eMarketer, about 43% of US companies will use blogs for marketing purposes by 2012.
There are several reasons that I believe could be attributed towards this growth of corporate blogs:...read the entire post »