5 Ways to Use Social Media to Redefine Customer Value Proposition


The past decade has brought about amazing changes in the way customers communicate, how they send and receive information, how they search, and how they purchase goods and services. According to Dhruv Grewal – Chair of Commerce & Electronic Business for Babson who spoke at a recent social media consortium at the college, the changes and advances in social, mobile, and online technologies have created a perfect storm and are forcing firms to change their tack and redefine their customer value propositions....read the entire post »

Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!

The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. Now for more than just games and personal productivity, more than 50%[1] of us are using our smart phones to make our lives easier by connecting to the web in real time. We look up store locations and compare prices at the point of purchase. We download coupons, view product information and videos. We interact with retailers and then share about it socially. We Google. We Skype.