Interactive Political Campaign Advertising - Obama Romney 2012

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James McNamee and Victor Juri from Ayantek, LLC discuss some of the similarities and differences in Interactive ads placed by the Obama and Romney camps in the week leading up to the 2012 Presidential Election. Digital technologies used and marketing strategies for reaching desired online audiences are discussed as well as how campaigns are leveraging the digital space to get the word out to their constitiuents.

 

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