February 10, 2014

PaintNite selects Ayantek to redesign and re-architect Licensee portal

BEDFORD, MASSACHUSETTS February 10, 2014 – Ayantek LLC, one of greater Boston’s fastest-growing digital consulting firms, announced today that it was selected to redesign and overhaul PaintNite’s Licensee portal experience.

Ayantek will collaborate PaintNite to streamline both the user interface and technical architecture of the portal. A redesign of the admin portal,... More

BEDFORD, MASSACHUSETTS February 10, 2014 – Ayantek LLC, one of greater Boston’s fastest-growing digital consulting firms, announced today that it was selected to redesign and overhaul PaintNite’s Licensee portal experience.

Ayantek will collaborate PaintNite to streamline both the user interface and technical architecture of the portal. A redesign of the admin portal, will give PaintNite staff, licensees, venue managers, artists, & assistants, the ability to better manage information about events, coupons, generate revenue and expense reports among a multitude of functionality. The upgraded system will deliver a robust, efficient architecture to support the exponential growth needs of PaintNite. 

“PaintNite is an extremely fun concept that offers a creative, social experience for folks of all ages, while also driving local business growth.” said Praveen Ramanathan, President and CEO of Ayantek “We are very excited to be associated with one of Boston’s fastest growing firms, and look forward to helping them achieve their leadership goals.”

"Praveen and the Ayantek team are genuinely focused on delivering value to their customers, measuring success on that scale rather than on the nickels and dimes,” said Dan Hermann head of strategy and founder of PaintNite. “This focus translates throughout their company and shines through in their work and commitment.

About PaintNite

PaintNite® is a new concept of blending two timeless pastimes, artistic painting and drinking cocktails, as a way to draw patrons into local pubs on a slow night with a unique opportunity to socialize and be creative. The 2-hour PaintNite painting parties are held daily with 25 people in attendance who follow the step-by-step instructions of one master local artist from blank canvas to masterpiece

PaintNite® is about making art accessible to people who don't consider themselves artists or creative in any way. PaintNite is about fostering a fun, low stress, non-judgmental environment that inspires everyone to enjoy the process of creating something from nothing. We want the anxiety that people may feel about doing something “wrong”, to be displaced by a fun night of socializing with friends and having a relaxing, creative time. For many customers, PaintNite will be a novel and memorable experience, as many have not touched a paint brush since elementary school.

About Ayantek

Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England's largest companies. Our global consultants -- based out of our offices in Greater Boston and India -- are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies


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February 07, 2014

President and CEO of Ayantek, Praveen Ramanathan to Speak at the eMarketing Association’s eM14 Conference

BEDFORD, MASSACHUSETTS February, 7, 2014 - Ayantek, LLC, one of greater Boston’s fastest-growing digital consulting firms announced today that President and CEO Praveen Ramanathan will be speaking at the eMarketing Association’s eM14 Conference in San Francisco, California on March 26th.

Ramanathan who has over 15 years of experience in the digital marketing field... More

BEDFORD, MASSACHUSETTS February, 7, 2014 - Ayantek, LLC, one of greater Boston’s fastest-growing digital consulting firms announced today that President and CEO Praveen Ramanathan will be speaking at the eMarketing Association’s eM14 Conference in San Francisco, California on March 26th.

Ramanathan who has over 15 years of experience in the digital marketing field will join other industry thought leaders at the conference to deliver an insightful session on developing a successful mobile marketing strategy.

“I am excited to be a part of this year’s eM14 Conference alongside such industry experts,” said Ramanathan. “Mobile has become an integral part of the marketing mix but many marketers still neglect its importance. Creating the right mobile strategy can help drive lead generation and build brand awareness.”

The two day conference will feature 35 expert speakers and 33 sessions that will cover topics on Social Media, E-Mail, Search and Mobile marketing. The highly interactive sessions will provide actionable new processes, techniques, and ideas.

About Ayantek

Ayantek is a full-service digital consultancy, offering innovative and strategic solutions through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of New England's largest companies. Our global consultants -- based out of our offices in Greater Boston and India -- are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

About the eMarketing Association

The eMarketing Association (eMA) is the world's largest international association of emarketing professionals. Members include governments, companies, professionals and students involved with the emarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to eCommerce, multi-channel marketing and legislative issues. The eMA has members in over 40 countries around the world, and sponsors or manages over 30 events a year. Over 40,000 marketers have enrolled in eMA online courses and thousands of eMarketing professionals and students have achieved certification status.


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