Ayantek Expands Current Office Space in Bedford
Bedford, Mass., October 1, 2010: One of Greater Boston’s fastest growing interactive agencies, Ayantek, LLC have signed a new lease renewal that doubles its current office space at the Bedford Executive Office Park. The office space is located in Bedford Massachusetts (a suburb of Boston) and is easily accessible through a number of highways including Route 128/95, Route 3, Route... More 
Bedford, Mass., October 1, 2010: One of Greater Boston’s fastest growing interactive agencies, Ayantek, LLC have signed a new lease renewal that doubles its current office space at the Bedford Executive Office Park. The office space is located in Bedford Massachusetts (a suburb of Boston) and is easily accessible through a number of highways including Route 128/95, Route 3, Route 2 and Route 93.
“Bedford Executive Office Park’s core location & accessibility along with a full array of amenities made it our first choice for expansion” said Praveen Ramanathan, President and Chief Executive Officer at Ayantek.
Ayantek is one of Greater Boston’s premier interactive agencies bringing creativity, new ideas and energy to the field of digital marketing. Founded in 2008, Ayantek builds and manages web, mobile, search and social media programs for several New England based Fortune 1000 companies in the High-Tech, Manufacturing, Healthcare and Finance sectors.
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Ayantek Launches Newly Redesigned Website
Bedford, Mass., July 12, 2010: Ayantek, one of Greater Boston's fastest growing interactive agencies, announced the launch of their newly redesigned web site at www.ayantek.com. Praveen Ramanathan, Ayantek's President & CEO, said "We are extremely excited about the redesigned site. The new site provides an... More
Bedford, Mass., July 12, 2010: Ayantek, one of Greater Boston's fastest growing interactive agencies, announced the launch of their newly redesigned web site at www.ayantek.com. Praveen Ramanathan, Ayantek's President & CEO, said "We are extremely excited about the redesigned site. The new site provides an opportunity to showcase our capabilities, our work, a little bit of our culture and our innovation. We hope that the site audience finds our site to be crisp, informative, user-friendly and intuitive."
The new site was designed by Ayantek's Experience Design team located in Bedford, MA, in collaboration with the off-shore development team in Hyderabad, India. The site, which was built on the Drupal open-source Content Management System, was developed using standards-based W3C compliant protocols. "We were able to get the new site built in an extremely rapid manner using our joint on-shore/off-shore teams. Further, the investments in infrastructure will allow us to easily manage our site content, ensure a standard look and feel, as well form a foundation for all of our future marketing initiatives," said Ramanathan.
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Ayantek Expands Its U.S. Team
Bedford, Mass., June 21, 2010: Ayantek LLC, one of Boston’s fastest growing interactive services firm, has named Laura Donia as a Senior Project Manager. Donia will be responsible for managing delivery and operations for Ayantek’s key clients. Donia will also assume responsibility for the strategic development of client relations and setting delivery standards by enhancing... More
Bedford, Mass., June 21, 2010: Ayantek LLC, one of Boston’s fastest growing interactive services firm, has named Laura Donia as a Senior Project Manager. Donia will be responsible for managing delivery and operations for Ayantek’s key clients. Donia will also assume responsibility for the strategic development of client relations and setting delivery standards by enhancing Ayantek’s methodology, metrics and quantification processes.
Ayantek has a distinguished client list of market-leading Fortune 1000 companies, including customers such as Analog Devices Inc. and Haemonetics Corp. “The Ayantek team has earned a reputation for innovation, high-quality and driving sustained value for customers’ said Donia. “My goal is to further enhance our delivery standards, drive innovation and continue our commitment to collaborative client relationships.”
Donia comes to Ayantek with over a decade of experience in interactive services, specializing in planning and developing web solutions. Prior to Ayantek, Donia had led teams responsible for architecting large-scale e-commerce, content management and portal solutions for companies such as BJ’s Wholesale Club, Blue Cross Blue Shield of Massachusetts, and the TJX Group of Companies.
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Praveen Ramanathan Speaks at Suffolk University on the Topic of Globalization
Boston, April 16, 2010: Suffolk University's Sawyer Business School, recently hosted a breakfast talk and student interaction session on the topic of Globalization. As the key speaker at the event, Ramanathan, President of Ayantek, talked about his early experiences in India and the factors that influenced him to come to the United States of America, get an education, start his... More
Boston, April 16, 2010: Suffolk University's Sawyer Business School, recently hosted a breakfast talk and student interaction session on the topic of Globalization. As the key speaker at the event, Ramanathan, President of Ayantek, talked about his early experiences in India and the factors that influenced him to come to the United States of America, get an education, start his career and begin his own successful business venture in New England. Speaking at the event, Ramanathan said "This is a wonderful forum to influence young minds and help them understand the global nature of today's world. The influence of technology and the economic forces at the macro-level are influencing business decisions at the micro-level. It is important to ensure that our students have a good level of awareness and are ready-to-compete on the global stage when they graduate."
Students were engaged in the talk and found the session to be very informative. Caroline Chambers, a student currently enrolled in Sawyer Business School undergraduate program, said "Praveen's talk opened my eyes to the opportunities as well as the challenges that globalization can bring. It was really great to hear his perspective on how we can better prepare ourselves to join the global workforce in the coming years."
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Praveen Ramanathan, a Panel Speaker at Tie-Boston Marketing SIG Launch Event
Waltham, Mass., February 19, 2009: TiE-Boston, the largest not-for-profit organization promoting entrepreneurship, launched the Boston chapter of their Marketing Special Interest Group with a engaging and illuminative panel discussion on the topic of “Marketing in a Down Economy: How to Get the Most Out of Your Marketing Spend”. The panel was moderated by Douglas Banks,... More
Waltham, Mass., February 19, 2009: TiE-Boston, the largest not-for-profit organization promoting entrepreneurship, launched the Boston chapter of their Marketing Special Interest Group with a engaging and illuminative panel discussion on the topic of “Marketing in a Down Economy: How to Get the Most Out of Your Marketing Spend”. The panel was moderated by Douglas Banks, Editor of Mass High Tech. Panel speakers included Altaf Shaikh, Founder & CEO, List Engage, Inc., Ameeta Soni, Senior Vice President of Marketing & Business Development, VFA Inc., Bob Collins, VP of New Media Strategy, SHIFT Communications, and Ayantek’s President and CEO, Praveen Ramanathan.
The panel discussion focused on the marketing challenges in the current economy and the corresponding opportunities for marketers to maximize the effectiveness of their marketing dollars. Key questions addressed by the panel included:
- How to decide what to cut in your marketing campaigns, given the reduced budget?
- What are some new strategies to increase market share in the down economy?
- How do you identify and figure out which channels are going to help maximize ROI?
- How can one be most efficient utilizing the different media channels – offline and online?
- How do you get decision makers in your organization to embrace new technology?
The panelists highlighted the importance of a broad marketing strategy that involved elements of both digital as well as offline media channels. The discussion focused on the value that new media channels such as Twitter and Facebook offered and the significance of nurturing current customer relationships to maximize the effectiveness of these channels. Speaking at the event, Ramanathan talked about the maturity of social media and how it was a media channel in its own right. He said “Look beyond personal networking on social channels, and think about company networking. Invest the time to build branded pages across platforms and increase the number of linked pages coming into your site. Use new media as a platform to humanize your product and services, so consumers can connect with you.” Read more of the key takeaways and a summary transcript of the panel discussion.
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