Ayantek Announces IMA Outstanding Achievement Award Win for its iPad App
Bedford, Mass., October 1, 2012: Ayantek LLC, a provider of digital marketing solutions in the Greater Boston area, announced that its client company, LPL Financial Inc., received the Interactive Media Council’s (IMC) 2012 award for outstanding achievement in the financial information category, with an iPad app.
Given annually by the IMC, the Interactive Media... More 
Bedford, Mass., October 1, 2012: Ayantek LLC, a provider of digital marketing solutions in the Greater Boston area, announced that its client company, LPL Financial Inc., received the Interactive Media Council’s (IMC) 2012 award for outstanding achievement in the financial information category, with an iPad app.
Given annually by the IMC, the Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Judging for the award is conducted by leaders in web design, advertising, public relations, publishing, news and other industries. Winning entries for the award excel in each of five categories: design, content, feature functionality, usability and standards compliance, and also must rise above their competitors' offerings.
LPL’s winning Financial Advisor Recruiting (iPad) App - designed and developed by Ayantek - provides LPL’s sales team with a rich, interactive mechanism to share LPL’s entire suite of strategy, tools, technologies to Financial Advisors and present a strong value proposition for them to join LPL. Before, LPL’s sales team carried binders filled with marketing collateral into meetings with prospective advisors. Now they need only fire up an iPad to present an overview of the nine different areas of LPL’s offerings and communicate the overall benefit to them joining the network. The application combines the use of static and interactive content (dynamic graphs and charts) to provide a visually stunning and thoroughly engaging hands-on experience.
“We are very excited about the IMA award win.” said Brett Borgeson, Program Director at Ayantek “The mobile and tablet market is one of the fastest growing segments of our business and this is an important validation of the mobile strategy, design and development we provide on behalf of our clients.”
Ayantek is focused on its clients having a digital presence where the customers are. With the mobile internet quickly catching up to the desktop, Ayantek is committed to providing cutting edge mobile web solutions and apps that give clients the edge over their competition. The company excels at providing on-time and on-budget mobile development and delivers high-quality cross-platform mobile development through partners like Brightcove.
About Ayantek
Ayantek is a full-service digital marketing firm, offering innovative web, mobile, search, and social media solutions to some of New England's largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.
About LPL Financial
LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ: LPLA), is the nation's largest independent broker-dealer (based on total revenues, Financial Planning magazine, June 1996-2012), a top RIA custodian, and a leading independent consultant to retirement plans. LPL Financial offers integrated technology, comprehensive clearing and compliance services, practice management programs and training, and independent research to over 13,100 financial advisors and approximately 685 financial institutions. In addition, LPL Financial supports over 4,500 financial advisors licensed with insurance companies by providing customized clearing, advisory platforms and technology solutions. LPL Financial and its affiliates have approximately 2,900 employees with headquarters in Boston, Charlotte, and San Diego. For more information, please visit www.lpl.com.
Securities and Advisory Services offered through LPL Financial, a Registered Investment Advisor, Member FINRA/SIPC
*Based on total revenues, Financial Planning magazine, June 1996-2012
Less
Ayantek Helps Position Haemonetics to Capitalize on the Next Generation of Web Experience
Bedford, Mass., May 10, 2012: Ayantek LLC, a Boston-based provider of digital marketing solutions, announced the launch of a completely re-designed Haemonetics Corporation (NYSE:HAE) website at www.haemonetics.com. The new site — which reflects the latest functionality available in the industry — forms... More
Bedford, Mass., May 10, 2012: Ayantek LLC, a Boston-based provider of digital marketing solutions, announced the launch of a completely re-designed Haemonetics Corporation (NYSE:HAE) website at www.haemonetics.com. The new site — which reflects the latest functionality available in the industry — forms the foundation of Haemonetics’ new digital media efforts.
As THE global leader in blood management solutions, Haemonetics continues to experience world-wide growth and a distributed and expanding multi-lingual operation. To keep pace with its burgeoning needs and ongoing commitment to utilizing the latest technologies in the market, Haemonetics set its sights on redesigning the existing corporate website to include updated product information, site design, and user experience. Based on their reputation for innovation and efficiency, the company selected Ayantek to review and inform their overall digital strategy and to implement the site.
Ayantek conducted a thorough six-month evaluation involving detailed customer interviews, competitor site reviews, stakeholder focus groups, and a technical platform strategy that culminated in a digital presence designed to meet Haemonetics’ current business goals, as well as providing a scalable, rich website and enhanced user experience, positioning them for future growth.
“Our team is very proud of the new Haemonetics’ website,” said Praveen Ramanathan, President. “Working closely with the leadership team at Haemonetics, we were able to align the strategic goals of the organization with the key needs of the target audiences through our Strategic Audience Analysis methodology. This resulted in a focused digital brand strategy and a website experience that is crisp, intuitive, and user-friendly.”
“Ayantek was very helpful in providing strategic guidance and project management support throughout our redesign effort. We continue to work with them today to deploy multiple foreign language sites, build out comprehensive and secure customer and distributor portals, as well as initiate planning for a comprehensive email marketing strategy,” said Joe Laskowski, Director, Global Marketing Communications and eBusiness at Haemonetics.
About Ayantek
Ayantek is a full-service digital marketing firm, offering innovative web, mobile, search, and social media solutions to some of New England's largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.
About Haemonetics Corporation
Haemonetics (NYSE: HAE) is a global healthcare company dedicated to providing innovative blood management solutions for our customers. Together, our devices and consumables, information technology platforms, and consulting services deliver a suite of business solutions to help our customers improve clinical outcomes and reduce the cost of healthcare for blood collectors, hospitals, and patients around the world. Our technologies address important medical markets: blood and plasma component collection, the surgical suite, and hospital transfusion services. To learn more about Haemonetics, visit our website at www.haemonetics.com.
Less
Recent Blog POSTS
