Ayantek's Digital Strategy practice is intended to help our customers uncover the full potential of the digital channel through various mediums - web, search, email, social, display, mobile, etc. Through a customized process, we develop multi-year strategic plans and metrics-driven insights to help maximize your digital media investments. As part of our digital strategy practice, we perform several types of analysis & assessments to identify, uncover and develop the strategic digital plans for our customers.
Whether you’re using Microsoft, Java/J2EE, Adobe or Open Source platforms, our technical architects have several decades of experience building robust, scalable, standards-based custom web sites and applications to meet your requirements. Our expertise in traditional waterfall or Agile development methodologies allow us to seamlessly integrate into your existing IT team process.
Ayantek has developed a specialized team and practice area for experience design and information architecture. Our Experience Design solutions incorporate a holistic user-centered approach that takes a user's entire interaction experience into account, leading to efficient, easy-to-use interfaces. Our experience design services include:
Analytics & Measurement
Ayantek can help you be more effective in customer acquisition by delivering data-driven insights to better target campaigns across all of your media channels. By identifying the most relevant data points and presenting them in easy to read reports and dashboards, Ayantek can help you understand your customer’s buying behaviors and enable you to adjust your efforts to increase program effectiveness and drive ROI in real time.
Ayantek not only offers the consulting to help you get the best possible returns on your investment in digital channels, we have the strategic thought-leadership and the tools to quickly bring our strategies to life and make them work for you. From planning and analysis to software development and experience design, our sole priority is to provide the services that solve your business problems, and to deliver results on time and on budget.
Ayantek offers a comprehensive suite of web solutions including content management, portals, e-commerce, intranets, extranets, globalized sites, micro-sites, social/community driven sites, and SEO/SEM. Our well-refined ADDD process ensures an on-time and on-budget delivery of your web projects.
As the mobile web increases in usage and importance, Ayantek can help develop solutions to maximize its impact on your ability to reach and service customers. From mobile site development, data storage and delivery and CRM considerations, to M-Commerce and mobile marketing programs, Ayantek has the skills and experience to give you the edge over your competitors.
Ensuring that your web site is optimized to show up in search engine results for relevant keywords is as much an art as it is a science. Our understanding of content placement/positioning, typical search engine practices, and display relevance procedures help garner leads for your business through organic and paid search campaigns.
Social Media Solutions
From social networking to blogs, wikis, crowd sourcing and online communities, the future of the web is social. Ayantek helps companies to succeed in the social marketplace by working to develop the content and communications strategies needed to position them as thought leaders in their field.
Understanding and harnessing the power of digital technologies is key to besting your competitors in today's business environment. As old models of selling and serving customers give way to new, companies that aren’t quick to adapt will be lost in the shake-out. At Ayantek our consultants have decades of experience helping companies meet the demands of doing business in the hi-tech marketplace. Whether you need help with a specific problem or you’re considering a complete digital overhaul, let Ayantek be your partner and your guide. We’ll help you find answers to the important questions you didn’t even know you had.
Search Engine Marketing (SEM)
One of the most important tools to marketers today is the pay per click (PPC) model of search. Optimizing your keyword and bid price strategies can make a significant difference in the quantity, quality and cost of the traffic you receive. Ayantek can help you identify ways to maximize the impact of your PPC marketing spend. Contact us to learn more.