A quick Headless CMS and Sitecore JSS Primer
In a traditional CMS, the architecture tightly couples page design and layout to the content database. Pages are designed in an editor – and then saved to the back end. Modern demands for speed, personalization, and viewing device diversity have led to the creation of the headless CMS. A headless CMS breaks the traditionally tight… Read more
Expert Series: Exploiting CLV (customer lifetime value), the Key is Good Data
Customer preferences are rapidly shifting in most industries. For example, Michael Kors Holdings, Ltd. recently blamed lower quarterly revenues on missing an upswing in demand for logo’d handbags. The company had expected demand for those types of handbags to continue downward. To get a better handle of customer preferences, companies need lots a data and… Read more
Expert Series: How to Plan Data-driven Event Activations
As all marketers know, data is king. When the time comes for you to incorporate event activations into your overall marketing strategy, it is important that you consider the various ways that you will collect data. Doing so will help you determine whether the ROI of your program is positive and will also enable you… Read more
