Monthly Archives: April 2019

5 Mistakes Companies Make When Testing With Users

Usability (or user) testing is one of the most frequently used methods in the UX toolbox.  While many valid variations exist, avoiding these 5 mistakes will ensure that information that’s gathered can be confidently used to inform design decisions.     Testing with the wrong users Some say that testing with any users is better than… Read more

Expert Series: What the CEO Wants From the Program Delivery Organization in the Digital Economy

Introduction It is simply incredible the pace of business and technology change in the last twenty, ten, and even the last five years. New business models and novel approaches for delivering value to customers are disrupting entire industries overnight. As the need for acceleration drives organizations beyond what anyone thought possible, tried and true methodologies… Read more

Expert Series: 2019 Lead Gen Strategies and Best Practices

As the sales landscape has changed and evolved, many new techniques and strategies for lead generation have been created with the single goal of making sales easier by filling your pipeline with potential customers who are ready to buy. Simultaneously, new challenges like the introduction of GDPR force marketers to constantly adapt to the changing… Read more