You've heard of Ted Talks? They are a series of online presentations featuring cutting edge thought leadership in several fields including: technology, entertainment, design and the out-of-the-box thinking in them has inspired millions of people. For this weeks round-up we have compiled five awesome Ted Talks for marketers, for whom it is important to always be one step ahead. Of the many marketing talks available, our favorites include topics like why videos go viral, how to spread your ideas and how to reinvent social media. It's almost the weekend so take lunch at your desk today, relax and get ready to expand the boundaries of your marketing brain.
Why videos go viral (7:41)
Kevin Allocca, Trends Manager at YouTube, talks about the three criteria required for a video to go viral. According to Alloca, there is a ton of content on the internet. In order to increase views to your content you must be in touch with three things: taste makers, communities of participation, and unexpectedness. He goes over each of these elements in this TED Talk.
404, the Story of the Page Not Found (4:08)
This Ted Talk is all about turning a negative into a positive. Renny Gleeson speaks about how broken web experience can actually be a good thing. It is a way to connect with users even when things go wrong.
How to Get your Ideas to Spread (18:58)
Having an innovating idea or product is only the first step in building a successful brand. In a world where there are so many choices and less time in which to make them, it is easy to ignore products or ideas that aren't remarkable. Seth Godin, discusses the paradigm shift for spreading remarkable ideas.
Reinventing Marketing (16:37)
Rohit Bhargava discusses how Aaron Montgomery invented the mail order in the 1870′s to cut off the middleman, how James Dyson invented the famous vacuum cleaners and fans, and how Contra (the classic video game by Konami) created buzz in 1987 through leaking ‘The Secret Code’.
Reinventing Social Media (16:03)
In order for social media to be reinvented it has to change.David Armano translates his personal experiences with social media to how brands can social media more holistically combining listening and producing content.