Have you been writing some great content for your blog recently but you aren’t seeing the results? This problem is more common than you think. Writing great content is only half the battle. Presenting your blog in a way that will catch reader’s eyes and keep them browsing on your site is key. Below are five elements that you can add to your blog to help increase your engagement.
Actionable header titles help your readers find the information they are looking for
We live in a fast-paced world. Having easily digestible content is the key to having a successful blog. With a header titles readers can skim your post and find what they are looking for. Most readers do not have time to sit down and read a blog for a prolonged period of time. Especially, if you have a blog that is providing how-to information you need to make it easy for your readers to find the answer they are looking for.
Add some personality to your blog with GIFs
In the past year Gifs have become a staple of the internet. If you ever been on BuzzFeed or Tumblr gifs are everywhere. When you have a long piece of writing or you want something that your readers can relate to a gif can be the perfect way to keep your users engaged. If your post is over 500 words and is a long read a gif can provide a pop-culture reference or a captivating clip that can keep your readers eyes on your page.
An Infographic has 1,000 insights
Well maybe not 1,000 but an infographic can convey the content of an entire blog post in one image. They also make your content highly sharable. Your infographic can be posted on across many social media platforms while linking back to your site. One thing that might seem intimidating about creating an infographic is having a design team or Photoshop knowledge. That is not the case. Hubspot created a great template that helps you to create your own infographic. Check it out here!
Social media updates give your readers a sense of what's buzzing on the web
Whether you are crediting a source from a tweet or you are reporting on the pulse of the internet embedding social posts are an excellent way to add value to your blog. Mashable does a great job of incorporating embedded Tweets into their blog to report breaking news. If there is a buzz worthy news story like the ‘Super Bowl’ which saw 24.9 million tweets during the game you can compile the best tweets to share with your followers.
Keep users reading by adding embedding video
It’s no question that video is on the rise. By 2017, video will account for 69% of all consumer internet traffic1. Video can be the star of your blog content. Having a post revolve around a strong and engaging clip. A video clip can also help to provide context to your blog post which will increase the posts credibility. Over 66% of consumers share video content because it’s funny or useful. One video clip can turn your blog content into a highly shared post.