Praveen Ramanathan appointed as President of the Entrepreneurs’ Organization Boston Chapter

BOSTON, MA, USA - May 16, 2018 - Ayantek President Praveen Ramanathan, has been elected as the President of the Entrepreneurs’ Organization Boston Chapter (“EO Boston”) for the 2018-2019 year. In his role, he will lead the board of directors, create the strategic agenda for the chapter, and support the mission of the EO Community to champion learning and personal growth of members. EO Boston chapter was founded in 1994, has 103 members and collectively employs 4,398 people worldwide.

“I am deeply honored to represent EO, our board, and our Chapter members in this role and accept it with great humility and reverence. It will be my sincere endeavor to foster EO’s vision and core values in every action I undertake in this board role. Thank you to all the outgoing and incoming board members for their volunteer-ship and service to our Chapter.”

Praveen is the President and CEO of Ayantek LLC, a Boston-based Digital Strategies, and Solutions firm servicing several Fortune 1000 clients including Analog Devices, Haemonetics, ADP, LPL Financial, among others.  With over two decades of digital experience, Praveen brings his expertise to organizations helping them harness the power of Social, Mobile, Analytics, and Cloud technologies and connecting the dots to their business goals. Praveen has an MBA from Boston University and a Masters in Computer & Information Sciences from New Jersey Institute of Technology.

About Entrepreneurs’ Organization (EO)

EO is a global, peer-to-peer network of more than 12,000 influential business owners with 155 chapters in 50 countries. Founded in 1987, EO is the catalyst that enables leading entrepreneurs to learn and grow, leading to greater success in business and beyond. http://www.eonetwork.org/

Ayantek wins Gold at the 2018 Communicator Awards for Vantage Lighting Website

BOSTON, MA, USA - May 9, 2018 - Ayantek has been honored with a Gold award for the Vantage Lighting website redesign in the “General-Manufacturing” category at the 24th Annual Communicators Awards 2018. The Communicator Awards is an international awards program recognizing big ideas in marketing and communications.

“We are pleased to have received this award in partnership with Ayantek,” said Steven Kaufman, CEO of Vantage Lighting. “Our website was designed to help our sales agents and customers to quickly find the right product to meet their lighting needs. Ayantek helped us to achieve this goal, and our customers appreciate it.”

With nearly 6,000 entries from companies and agencies of all sizes, the awards are sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top tier professionals from acclaimed media, advertising and marketing firms.

“We’re thrilled to about vantageltg.com website winning the 2018 Communicator Award and thank Vantage Lighting for the opportunity to be a part of their growth” said Praveen Ramanathan, President & CEO, Ayantek. “This recognition reinforces our commitment towards providing our clients with the best services in terms of design and technology.”

Founded over two decades ago, the Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world. Please visit http://www.communicatorawards.com for more information.

About Vantage Lighting

Vantage Lighting is a leading manufacturer of specification-grade LED recessed down-lights, cylinders and low/high bays for commercial, institutional and residential applications. Vantage offers a complete line of American-made, energy-efficient new construction and remodel luminaries with multiple control options, aperture sizes, aesthetic styles, mounting types, light distributions and lumen packages.  For over 20 years, specifiers and contractors have come to rely on Vantage for our ability to meet project design objectives, budgets and schedules by consistently developing, manufacturing and delivering high quality products on-time and at a tremendous value. Visit www.vantageltg.com for more information.

About Ayantek

Ayantek is a digital strategy and solutions firm focused on delivering value through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of the world’s largest organizations.Our global consultants based in Boston and India are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients.We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

Ayantek Announces Adam Wheeler as Senior Vice President

BOSTON, MA, USA - May 10, 2018 - Ayantek, a digital strategy and solutions firm, announced that Adam Wheeler has joined the Company as its Senior Vice President.

Adam joins our team bringing over two decades of experience in the technology/digital space. Adam has built his career helping companies create more meaningful experiences and dialogs with their constituents” said Praveen Ramanathan, CEO & President, Ayantek. “Adam’s mission at Ayantek is to sculpt and thoughtfully grow a portfolio of business to align with the ever-changing ways that brands operate and communicate.

Adam has held leadership positions at some of most innovative digital communications organizations in the US including, Isobar, Skyword and Almighty. He has helped transform some of the biggest and brightest brands in the world including Disney, Timex, Samsung, Hilton and Sallie Mae.

I am ecstatic to be a part of this talented (and award-winning) team and contributing to the exciting digital transformation work Ayantek does every day. The opportunity to conceive, design, build, and manage digital programs that deliver measurable results for our clients is one that I am very much looking forward to” said Wheeler when asked about his new position at Ayantek.

Adam attended Johnson & Wales in Providence, RI majoring in Business Administration. In his leisure time, Adam enjoys spending time with his beautiful wife, Kara and their two daughters, Catelyn and Alexis and loves all things competitive sports.

Ayantek wins Gold at the 2017 Horizon Interactive Award for Outdoors.org

BOSTON, MA, USA - April 9, 2018 - The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2017 award winners for this year’s “best of the best” in interactive media.

Ayantek was recognized for their excellence with a Gold award for the Appalachian Mountain Club’s outdoors.org website in the Advocacy/ Non-Profit category.

“It was very gratifying to have the outdoors.org site receive a Horizon Interactive Gold award. This validates that our project achieved its goal of delivering a mobile-responsive site for our constituents to explore outdoor activities and ways they can contribute to preserving and promoting outdoor recreational opportunities.” Jackie Albrecht, Director of IT, Appalachian Mountain Club

Founded in 1876, the Appalachian Mountain Club promotes the protection, enjoyment, and understanding of the mountains, forests, waters, and trails of America's Northeast and Mid-Atlantic regions. AMC offer advice, guidebooks, maps, and unique lodges and huts as well as support conservation advocacy and research, youth programming, and work maintaining 1,800 miles of trails.

”It feels wonderful to be recognized with the Horizon Interactive Gold Award. The award is a testament to the leadership and intensity displayed by the entire team in taking on a sizable project of this nature and delivering work of award-winning quality.” Said Praveen Ramanathan, President & CEO of Ayantek.

“The 2017 competition was an extremely interesting competition for many reasons. We saw a return to simplicity of the user experiences, an emphasis on minimal design, a deepening of the importance of mobile first design and more targeted and streamlined content to bolster the user’s offline experiences,” said Mike Sauce, Founder of the Horizon Interactive Awards. “In addition, we continue to see an integration of multiple types of media to seamlessly integrate social channels, audio, video, 360° immersive video, and stunning photography. Many of the top award winners illustrate a perfect balance of form and function that are as welcoming and interesting to look at as they are in their overall purpose.”

The 2017 competition saw over 1000 entries from around the world including 36 out of 50 US States and 16 other countries including: Australia, Austria, Belgium, Canada, China, Hong Kong, India, Ireland, Malaysia, Portugal, Russia, Spain, Taiwan, Turkey, UK, and United Arab Emirates.

The Horizon Interactive Awards holds the competition each year with the winners being announced the following April. For more information visit the Horizon Interactive Awards online:
www.horizoninteractiveawards.com.

About Ayantek

Ayantek is a digital strategy and solutions firm focused on delivering value through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of the world’s largest organizations. Our global consultants based in Boston and India are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

Ayantek wins Silver at the 2016 Davey Awards for The Lighthouse for the Visually Impaired and Blind (LVIB) Site

BOSTON, MA, USA - December 20, 2016 - Ayantek LLC was honored with a Silver award in the “Websites-Corporate Responsibility” category for LVIB site redesign at the 2016 International Davey Awards. The annual International Davey Awards honors the outstanding creative work from the best small agencies worldwide.

“The Lighthouse greatly appreciates the tremendous care and work Ayantek put into ensuring that Lighthouse has an accessible, responsive, and engaging website. The site has enhanced our ability to increase awareness about services and visual impairment, and increased our ability to raise much needed donations. Ayantek saw our vision and worked closely with us to make it a reality” said Sylvia Stintson-Perez, CEO, Lighthouse for the Visually Impaired and Blind. She further added “We constantly receive compliments from our clients on how easy the website is to use and we also get referrals regularly.”

“I am ecstatic at Ayantek being recognized for our work on The Lighthouse website and dedicate this award to the heroic men and women at the Lighthouse who offer a tremendous program that brings love, respect, and dignity to the lives of the visually impaired and blind. We thank The Lighthouse for giving Ayantek the opportunity to be of service to them, their staff, and their constituents.” said Praveen Ramanathan, President and CEO of Ayantek.

With nearly 4,000 entries from across the US and around the world, the awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top tier professionals from acclaimed media, advertising and marketing firms.

"On behalf of the Davey Awards and our Academy, we want to applaud this year's entrants and winners for their dedication and commitment to their craft. We offer our congratulations once again for the exceptional work they submitted." noted Linda Day, Executive Director of the Davey Awards. "The winners in this year's competition truly reflect the notion of small agencies executing big ideas. The work entered into this year's Daveys portrays the smart approach to creativity that embodies the capabilities and talents of small firms across the world."

Davey Awards is the largest and most prestigious awards competition exclusively for the "Davids" of creativity. For more information visit: https://www.daveyawards.com/

About Ayantek

Ayantek is a digital strategy and solutions firm focused on delivering value through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of the world’s largest organizations. Our global consultants based in Boston and India are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

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Ayantek takes home Silver and Bronze Awards at the 14th Annual Horizon Interactive Awards Competition

BOSTON, MA, USA - April 1, 2016 - The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2015 award winners to highlight this year’s “best of the best” in interactive media production.

Ayantek LLC was recognized for their excellence with a Silver award in the Best Mobile Apps – Business Category for the Wheelhouse Underway App and a Bronze Award in the Self-Promotion/Portfolio category for the Monica Cost Website.

“News of the two Horizon award wins were wonderful. The Wheelhouse Underway App offers a unique one-of-a-kind mobile maintenance app that works in completely offline mode when fleets and vessels are out of port.” said Praveen Ramanathan, President and CEO of Ayantek. “And the Monica Cost website represents fully-responsive site offering entrepreneurs and women executives in the black community, motivational and inspiring digital content. Both these wins are a testament to the hard work, innovation, and joint collaborative efforts with our customers. We are thankful to Wheelhouse Technologies and Monica Cost for the opportunity to be of service to them and to help drive their business forward.”

The 14th annual, international competition saw over 1100 entries from 21 countries around world including: Australia, Austria, Brazil, Belgium, Canada, China, Germany, Hong Kong, India, Martinique, Malaysia, New Zealand, Portugal, Russia, Serbia, Spain, South Korea, Sweden, Taiwan, Turkey, and the United Kingdom.

An international panel of judges, consisting of industry professionals with diverse backgrounds evaluated categories ranging from online advertising to mobile applications. The 2015 winning entries showcase the industry’s best interactive media solutions including web sites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, email and more.

“The 2015 competition raised the bar for immersive, interactive experiences both online and offline,” Said, Mike Sauce- Founder of the Horizon Interactive Awards. “This year’s competition again saw an emphasis on full screen, immersive user experiences coupled with fully responsive frameworks to allow consistency from desktop to tablet to mobile phones. Brands are finding new ways to connect with customers through multi-channel marketing while providing consistent messages. The stand-outs this year found a way to integrate the online interactive world with real-life scenarios and other offline traditional media. This highlights the power of digital communication and reflects that technology is a part of our lives at just about every turn. We continue to showcase digital media projects which strive for the best blend between top-notch creative imagery with clear, concise content, and well though out user experiences.”

The Horizon Interactive Awards holds the competition each year with the winners being announced the following April. For more information visit the Horizon Interactive Awards online: www.horizoninteractiveawards.com.

About Ayantek

Ayantek is a digital strategy and solutions firm focused on delivering value through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of the world’s largest organizations. Our global consultants based in Boston and India are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

Ayantek & The Princeton Review’s MCAT 2015 Dashboard & Score Reports Selected As a 2015 MITX Awards Finalist

BOSTON, MA, USA - April 13, 2015 - Ayantek today announced its MCAT 2015 Dashboard and Score Reports for The Princeton Review has been selected as a finalist in the “Best Consumer Tech that Makes Life Easier” category for the 19th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.

Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative marketing and technological accomplishments emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 32 MITX award categories.

“Innovation is thriving in Boston and all around New England, companies are creating products and services that have a positive impact for us personally and professionally,” said MITX President Amy Quigley. “Our 2015 finalists are powering innovative ideas and contributions in marketing, technology and design. We are thrilled to honor their amazing achievements.”

This is a back-to-back nomination for Ayantek’s work for The Princeton Review. The redesign of the MCAT 2015 Dashboard and Score Reports has greatly improved the user experience for medical school applicants and positions The Princeton Review as the undisputed test-preparation and admission experts.

“We are absolutely delighted about The Princeton Review’s MCAT 2015 Dashboard being selected as a finalist for the MITX 2015Award” said Praveen Ramanathan, President and CEO of Ayantek. “It goes to show that innovations in Ed-Tech have a huge impact on a student’s ability to learn. Being at the fore-front of those innovations is vital to making student’s learn, retain, and apply what they have learned."

Ayantek will be recognized in the category of “Best Consumer Tech that Makes Life Easier” at the 19th Annual MITX Awards Ceremony attended by over 1,000 of the region’s top marketing, technology and design professionals. Winners will be announced at the ceremony on May 14th at the Marriott Copley Place. This year’s ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards.

About Ayantek
Ayantek is a digital strategy and solutions firm focused on delivering value through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of the world’s largest organizations. Our global consultants based in Boston and India are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

Ayantek Wins at the 13th Annual Horizon Interactive Awards Competition

BOSTON, MA, USA - April 7, 2015 - The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2014 award winners to highlight this year’s “best of the best” in interactive media production.

Ayantek was recognized for their excellence with a Silver award for The Princeton Review’s MCAT 2015 Dashboard and Score Reports in the category of Websites - Training / E-Learning.

“We are thrilled about The Princeton Review’s MCAT 2015 Dashboard and Score Reports being selected as a 2014 Horizon Interactive Award winner” said Praveen Ramanathan, President and CEO of Ayantek. “The redesign of the MCAT 2015 Dashboard and Score Reports was a highly collaborative effort between The Princeton Review and Ayantek and this award win is a testament to the creativity and innovation that came from everyone involved.”

The 13th annual, international competition saw over 1200 entries from 27 countries around world including: Australia, Austria, Brazil, Belgium, Canada, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Mexico, Netherlands, Pakistan, Poland, Portugal, Russia, South Africa, Sweden, Spain, Switzerland, Taiwan, Turkey, Thailand, Ukraine, United Kingdom, and nearly all 50 of the United States of America.

An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel evaluated categories ranging from online advertising to mobile applications. The 2014 winning entries showcase the industry’s best interactive media solutions including web sites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, email and more. An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel evaluated categories ranging from online advertising to mobile applications. The 2014 winning entries showcase the industry’s best interactive media solutions including web sites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, email and more.

“The 2014 competition represents an amazing display of digital artistry, innovation and craftsmanship,” said, Mike Sauce- Founder of the Horizon Interactive Awards. “We have continued to see a trend where an emphasis is placed on consistency of the digital experience across all touch-points of user interaction from desktop to tablet to mobile phone. In this year’s competition, we were astounded by not only the responsive, full screen and immersive desktop experiences but the optimization of screen real estate and attention to purpose for tablets and other mobile devices. All this while providing engaging and rich multi-media solutions to users. The bottom line, our 2014 winners truly do exhibit a mastery of the optimal blend between aesthetics, outstanding content, innovation, usability and performance.”

The Horizon Interactive Awards holds the competition each year with the winners being announced the following April. For more information visit the Horizon Interactive Awards online: www.horizoninteractiveawards.com.

About Ayantek

Ayantek is a digital strategy and solutions firm focused on delivering value through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of the world’s largest organizations. Our global consultants based in Boston and India are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

Ayantek, LLC Launches Redesigned Ayantek.com Website

BEDFORD, MA, USA - September 29, 2014 - Ayantek, LLC one of Greater Boston’s premier digital strategy and solutions firms, announced the launch of their newly redesigned web site at www.ayantek.com. The newly redesigned website will continue to showcase Ayantek’s leadership position in six key areas:

  • Developing Cutting-Edge Strategy
  • Driving Technological Innovation
  • Increasing Business Productivity
  • Creating Spectacular User Experiences
  • Optimizing the Sales Funnel
  • Building Strong Customer Relationships

The new website is crisp, informative, user-friendly, and intuitive in a responsive experience across smartphones, tablet and desktop interfaces. “Our focus on enriching the digital experience rings throughout the redesigned web site.” said Ayantek’s President & CEO Praveen Ramanathan. “We are constantly striving to break new ground in utilizing technology and driving a superlative user experience. Our talented creative and engineering team really did a superlative job in demonstrating the quality, diversity, and impactful results we deliver for our clients.”

Another major focus of the redesigned website is Ayantek’s SMAC Stack Framework, which is a proprietary computing structure to help organizations leverage the wave of Social, Mobile, Analytics, & Cloud technologies. Through videos and blogs, the site provides deep insights and recommendations on how organizations who conceptualize these four technologies together as a "stack" will have access to exponential growth opportunities.

“The redesigned website really showcases a strong portfolio in manufacturing, financial, education, and healthcare.” Ramanathan continued. “Over the past 7 years, we have built deep expertise in these verticals, developing digital roadmaps and crafting clear success metrics for their digital investments.”

About Ayantek

Ayantek is a digital strategy and solutions firm focused on delivering value through Social, Mobile, Analytics, and Cloud (SMAC) technologies to some of the world’s largest organizations. Our global consultants based in Boston and India are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

Ayantek Selected by Hebrew Senior Life to Manage Digital Portfolio

BEDFORD, MA, USA - JULY 25, 2014 - Ayantek LLC was selected by Hebrew Senior Life to maintain the company intranet on the Sitecore CMS.

An affiliate of Harvard Medical School, Hebrew Senior Life is a national senior services leader uniquely dedicated to rethinking, researching and redefining the possibilities of aging. Based in Boston, the non-profit, non-sectarian organization has provided communities and health care for seniors, research into aging, and education for geriatric care providers since 1903. Hebrew Senior Life provides a comprehensive continuum of senior living communities and health care that promotes the best quality of life possible for residents, patients and seniors in the Greater Boston community.

“Hebrew Senior Life is one of Boston’s most prominent and highly regarded institutions for senior services.” said Praveen Ramanathan Ayantek’s President and CEO.  “In an innovation economy, organizations are looking to harness and integrate the power Social, Mobile, Analytics & Cloud Technologies – what we call the SMAC Stack – to craft their digital strategy and maximize their potential. We are very excited to be working with HSL in orchestrating their vision using these and other technologies towards establishing HSL as one the nation’s leaders in senior services.”

“Hebrew Senior Life’s intranet is a company-wide communications platform for employees on different campuses. It is a powerful efficiency tool that increases productivity. We have selected to work with Ayantek on the maintenance and new intranet-related projects to be developed on the Sitecore CMS.” said Beth Ristaino, Digital Marketing Communications Specialist, HSL.

About Ayantek

Ayantek is a digital strategies and solutions firm that leverages Social, Mobile, Analytics, and Cloud (SMAC) technologies to help some of New England’s largest companies grow and thrive in today’s connected world. Our global consultants — based out of our offices in Greater Boston and India — our industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

About Hebrew Senior Life

Hebrew Senior Life, an affiliate of Harvard Medical School, is a national senior services leader uniquely dedicated to rethinking, researching and redefining the possibilities of aging. Based in Boston, the non-profit, non-sectarian organization has provided communities and health care for seniors, research into aging, and education for geriatric care providers since 1903.