Ayantek Named as MITX Innovations Award Finalist

BEDFORD, MA, USA - May 20, 2013 - Ayantek LLC announced today that Signal Chain Design, an online tool for circuit design engineers, was selected as a finalist in the 2013 MITX Innovation Awards for the Best B2B Innovation: Internal Impact category. The entry was made for work done on behalf of its client Analog Devices, Inc.

The 2013 Innovation Awards celebrate New England’s innovative spirit and accomplishments, and are intended to inspire future advancements in an interactive and fun way. Finalists in the first round of judging were assessed on their product’s competitive positioning, value proposition, and ability to move the industry forward.

“Digital innovation is thriving in Boston and all around New England, companies are creating products and services that are revolutionizing how we work and live our lives,” says MITX President Debi Kleiman. “Our 2013 finalists are some of the best at this, developing what’s next for web and mobile. We are thrilled that they call Boston home and are so excited to honor their amazing achievements.”

Signal Chain Design is the result of collaboration between ADI, Ayantek and Collaborative Consulting.  The industry-leading tool is unique in its function and gives Analog an advantage over its competitors by providing a selection and design environment in which engineers can access verified product combinations and tested applications circuits, which can be customized or newly created according to their specifications.

“We are ecstatic that our work on the Signal Chain Designer was selected as a MITX Innovation Award finalist. The Signal Chain Designer offers a rich user experience to engage the electronics engineer as part of their product selection journey, ” said Bill David, AVP, Delivery at Ayantek. “This effort represents an intense collaboration between ADI and Ayantek calling upon our deep knowledge of the design engineers’ needs and of usability best practices.”

According to MITX, this year’s contest received nearly 200 entries across 15 categories, with more than 30 entries in the Best B2B category. Winners will be announced at an interactive awards ceremony on June 3rd at the Westin Copley in Boston, during which the final round of judging will take place. The on-site judging session will include live demos and pitches by award finalists, and provide exclusive ”golden  opportunities” for finalists to meet with potential buyers of their innovations.

About Ayantek

Ayantek is a full-service digital consultancy, offering innovative web, mobile, search, and social media solutions to some of New England's largest companies. Our global consultants -- based out of our offices in Greater Boston and India -- are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

About MITX

Established in 1996, MITX, the Massachusetts Innovation & Technology Exchange, is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. For more information, visit http://www.mitx.org/. Creator of FutureM, MITX is headquartered in Boston, MA

 

Ayantek Announces Borgeson Promoted to Assistant Vice President

BEDFORD, MA, USA, January 7, 2013 - Ayantek LLC, a Boston-area provider of interactive marketing and digital consultancy services, announced the promotion of Brett Borgeson to AVP of Practice Development.

In his new role, Borgeson will be responsible for synthesizing high-level client knowledge with business, technology and marketing trends to identify primary areas of focus and growth for Ayantek. He will lead Ayantek’s technology resources, identify key partnerships, and implement additional strategies to launch new services in the market to enhance Ayantek’s reputation for innovation and high-quality consulting. The AVP position is a key point of strategy development for both Ayantek and its clients.

“I’m very excited with the opportunity this promotion presents for me to help solidify Ayantek’s place in the market,” said Borgeson, when asked about his new position. “This move puts an exclamation point on Ayantek’s commitment to aggressively developing specialties from within our offerings that will set us apart from our competitors.”

“Brett’s experience and strategic input has become an increasingly valuable contribution to the growth of Ayantek.” said Praveen Ramanathan, President and CEO. “This new title and position are a formalization of the critical role Brett has played in identifying opportunities for Ayantek to better serve its clients and developing key areas of service growth and expansion.”

During his highly successful tenure as Program Director at Ayantek, Brett was a key client contact across several major accounts and was responsible for overall client success, developing digital strategies, leading client delivery and managing accounts and client relationships. Brett has more than 25 years of experience serving technology clients in a variety of roles. He has developed online client strategies, managed and grown accounts, and led programs for major corporations including Analog Devices Inc., Haemonetics, Royal Philips Electronics, TD Bank and Northwest Mutual.

 

About Ayantek

Ayantek is a full-service digital consultancy, offering innovative web, mobile, search, and social media solutions to some of New England's largest companies. Our global consultants -- based out of our offices in Greater Boston and India -- are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

Ayantek Hires Bill David as Assistant Vice President

BEDFORD, MA, USA - January 21, 2013 - Ayantek LLC, a Boston-area provider of interactive marketing and digital consultancy services, announced that it is hiring Bill David as AVP of Delivery.

As part of the new AVP role, David will have overall responsibility for the efficient delivery of client projects and customer satisfaction. He will help monitor success against client performance objectives, and will be a key escalation point for new opportunities and project challenges related to our clients’ business relationships. In his new role, he will also be responsible for managing and improving delivery methodologies, tools, and templates for all services deliverables, and will have responsibility for service-related staffing and hiring decisions.

Now celebrating more than 5 years in business, Ayantek has a distinguished client list of market-leading Fortune 500 and emerging businesses across North America, including customers such as Analog Devices, Northeastern University and Haemonetics. “The Ayantek team has earned a reputation for the highest standards of professional excellence in consulting, design and software development,” said David. “My goal is to cement our commitment to collaborative client relationships, helping our clients use web technologies to create competitive advantages in their respective businesses.”

“Bill will reinforce Ayantek’s reputation as a collaborative partner to our clients,” said Praveen Ramanathan, President & CEO of Ayantek. “His industry experience is consistent with our methodical focus on building strategic relationships with clients by first understanding their goals and success criteria before architecting their web presence.”

David has more than two decades of experience delivering digital solutions for clients in the financial, healthcare, research, and manufacturing sectors. He has worked at Andersen Consulting (now Accenture), Molecular (now RoundArch Isobar), and most recently within the consulting arm of the University of Massachusetts Medical School. He has managed multi-million dollar digital projects and program teams for clients including Old Mutual Asset Managers and Analog Devices, among others. As both a PMI PMP and PMI Agile Certified Practitioner, Bill has helped teams execute with both the waterfall and agile models of software development.

 

About Ayantek

Ayantek is a full-service digital consultancy, offering innovative web, mobile, search, and social media solutions to some of New England's largest companies. Our global consultants -- based out of our offices in Greater Boston and India -- are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

Ayantek moves to Expanded Office Space in Bedford to Accommodate Recent and Future Company Growth

BEDFORD, MA, USA - January 7, 2013 - Ayantek LLC, a Boston-area provider of Interactive marketing and digital consultancy services, announces the recent relocation of its corporate headquarters to a larger corporate suite at 54 Middlesex Turnpike in Bedford, Massachusetts located in the Greater Boston region.

This move comes as a result of the company’s significant growth in the past year as the company has expanded services with existing and new client relationships. The additional space will also accommodate for Ayantek’s future growth. The office includes flexible work and meeting spaces, as well as an area for co-locating client and Ayantek consulting teams for Agile design and development.

In the last year, Ayantek has been one of the Boston area’s fastest growing interactive firms with year-to-year growth of approx. 300%. The new location occupies 3000 Square feet and includes larger offices and more conference spaces.

“I’m really excited about the new office space located in one of the nation’s leading areas for technology and innovation” said Praveen Ramanathan, President and CEO at Ayantek “This move will help us serve our clients better but also support the next year of growth. Our new office provides a great new environment for our consultants to collaborate with each other and our clients.”

About Ayantek

Ayantek is a full-service digital consultancy, offering innovative web, mobile, search, and social media solutions to some of New England's largest companies. Our global consultants -- based out of our offices in Greater Boston and India -- are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

 

Ayantek Announces IMA Outstanding Achievement Award Win for its iPad App

BEDFORD, MA, USA - October 1, 2012 - Ayantek LLC, a provider of digital marketing solutions in the Greater Boston area, announced that its client company, LPL Financial Inc., received the Interactive Media Council’s (IMC) 2012 award for outstanding achievement in the financial information category, with an iPad app.

Given annually by the IMC, the Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Judging for the award is conducted by leaders in web design, advertising, public relations, publishing, news and other industries. Winning entries for the award excel in each of five categories: design, content, feature functionality, usability and standards compliance, and also must rise above their competitors' offerings.

LPL’s winning Financial Advisor Recruiting (iPad) App - designed and developed by Ayantek - provides LPL’s sales team with a rich, interactive mechanism to share LPL’s entire suite of strategy, tools, technologies to Financial Advisors and present a strong value proposition for them to join LPL. Before, LPL’s sales team carried binders filled with marketing collateral into meetings with prospective advisors. Now they need only fire up an iPad to present an overview of the nine different areas of LPL’s offerings and communicate the overall benefit to them joining the network. The application combines the use of static and interactive content (dynamic graphs and charts) to provide a visually stunning and thoroughly engaging hands-on experience.

“We are very excited about the IMA award win.” said Brett Borgeson, Program Director at Ayantek “The mobile and tablet market is one of the fastest growing segments of our business and this is an important validation of the mobile strategy, design and development we provide on behalf of our clients.”

Ayantek is focused on its clients having a digital presence where the customers are. With the mobile internet quickly catching up to the desktop, Ayantek is committed to providing cutting edge mobile web solutions and apps that give clients the edge over their competition. The company excels at providing on-time and on-budget mobile development and delivers high-quality cross-platform mobile development through partners like Brightcove.

About Ayantek

Ayantek is a full-service digital marketing firm, offering innovative web, mobile, search, and social media solutions to some of New England's largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

About LPL Financial

LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ: LPLA), is the nation's largest independent broker-dealer (based on total revenues, Financial Planning magazine, June 1996-2012), a top RIA custodian, and a leading independent consultant to retirement plans. LPL Financial offers integrated technology, comprehensive clearing and compliance services, practice management programs and training, and independent research to over 13,100 financial advisors and approximately 685 financial institutions. In addition, LPL Financial supports over 4,500 financial advisors licensed with insurance companies by providing customized clearing, advisory platforms and technology solutions. LPL Financial and its affiliates have approximately 2,900 employees with headquarters in Boston, Charlotte, and San Diego. For more information, please visit www.lpl.com.

Securities and Advisory Services offered through LPL Financial, a Registered Investment Advisor, Member FINRA/SIPC

*Based on total revenues, Financial Planning magazine, June 1996-2012

 

 

Ayantek Helps Position Haemonetics to Capitalize on the Next Generation of Web Experience

BEDFORD, MA, USA - May 10, 2012 - Ayantek LLC, a Boston-based provider of digital marketing solutions, announced the launch of a completely re-designed Haemonetics Corporation (NYSE:HAE) website at www.haemonetics.com. The new site — which reflects the latest functionality available in the industry — forms the foundation of Haemonetics’ new digital media efforts.

As THE global leader in blood management solutions, Haemonetics continues to experience world-wide growth and a distributed and expanding multi-lingual operation. To keep pace with its burgeoning needs and ongoing commitment to utilizing the latest technologies in the market, Haemonetics set its sights on redesigning the existing corporate website to include updated product information, site design, and user experience. Based on their reputation for innovation and efficiency, the company selected Ayantek to review and inform their overall digital strategy and to implement the site.

Ayantek conducted a thorough six-month evaluation involving detailed customer interviews, competitor site reviews, stakeholder focus groups, and a technical platform strategy that culminated in a digital presence designed to meet Haemonetics’ current business goals, as well as providing a scalable, rich website and enhanced user experience, positioning them for future growth.

“Our team is very proud of the new Haemonetics’ website,” said Praveen Ramanathan, President. “Working closely with the leadership team at Haemonetics, we were able to align the strategic goals of the organization with the key needs of the target audiences through our Strategic Audience Analysis methodology. This resulted in a focused digital brand strategy and a website experience that is crisp, intuitive, and user-friendly.”

“Ayantek was very helpful in providing strategic guidance and project management support throughout our redesign effort. We continue to work with them today to deploy multiple foreign language sites, build out comprehensive and secure customer and distributor portals, as well as initiate planning for a comprehensive email marketing strategy,” said Joe Laskowski, Director, Global Marketing Communications and eBusiness at Haemonetics.

About Ayantek

Ayantek is a full-service digital marketing firm, offering innovative web, mobile, search, and social media solutions to some of New England's largest companies. Our global consultants — based out of our offices in Greater Boston and India — are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for our clients. We help our customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

About Haemonetics Corporation

Haemonetics (NYSE: HAE) is a global healthcare company dedicated to providing innovative blood management solutions for our customers. Together, our devices and consumables, information technology platforms, and consulting services deliver a suite of business solutions to help our customers improve clinical outcomes and reduce the cost of healthcare for blood collectors, hospitals, and patients around the world. Our technologies address important medical markets: blood and plasma component collection, the surgical suite, and hospital transfusion services. To learn more about Haemonetics, visit our website at www.haemonetics.com.

Ayantek Partners With Ektron To Provide Best-In-Class Web Content Management

BEDFORD, MA, USA - December 7, 2011 - Ayantek LLC, one of greater Boston’s fastest-growing digital marketing agencies, today announced its partnership with Nashua, New Hampshire-based Ektron, a leading provider of advanced web content management. As partners, the companies will be able to deliver value to clients and intelligence-driven content to their customers across the web, social and mobile marketing platforms.

“Partnering with industry-leading CMS providers like Ektron allows us to deliver cutting-edge Content Management solutions to our clients that are optimized out-of-the-box for delivering integrated web, mobile and social content,” said Praveen Ramanathan, President & CEO of Ayantek. “Ektron’s innovative content delivery platform will help our clients reach a global audience across a multitude of digital channels with targeted marketing content.”

As a partner, Ayantek will benefit from Ektron’s commitment to help their partners develop and promote customized and scalable digital solutions. Together with Ektron, Ayantek will provide technology that will bring its clients and their customers closer together and drive improved business outcomes, whether they be increased sales, more leads, or heightened customer loyalty

“With the release of our new Ektron 8.5 we have more to offer in terms of our social media capabilities, our ability to integrate with third-party analytics and our ability to deliver tested and targeted marketing content, ” said Benjamin Schilens, Vice President of Channel and Alliances at Ektron. “We partner with innovative digital solutions providers like Ayantek so our end users have access to a thorough knowledge of and the best possible experience with our software.”

About Ayantek

Ayantek is one of Greater Boston’s premier interactive marketing agencies bringing creativity, new ideas and energy to the field of digital marketing. Founded in 2008, Ayantek builds and manages web, mobile, search and social media programs for several New England based Fortune 1000 companies in the High-Tech, Manufacturing, Healthcare and Finance sectors.

About Ektron

Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Ektron software powers corporate websites, extranets, intranet portals and social communities.  Ektron helps companies deliver customer experiences to their audiences through all digital channels – including websites, mobile devices and social networks – by using content to engage consumers, drive business outcomes and further revenue growth. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada and the United Kingdom, Ektron has thousands of worldwide customers including:  Kodak, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information, please visit www.ektron.comwww.ektron.co.uk or www.ektron.com.au.

Ayantek Expands Its U.S. Team

BEDFORD, MA, USA - June 21, 2010 - Ayantek LLC, one of Boston’s fastest growing interactive services firm, has named Laura Donia as a Senior Project Manager. Donia will be responsible for managing delivery and operations for Ayantek’s key clients. Donia will also assume responsibility for the strategic development of client relations and setting delivery standards by enhancing Ayantek’s methodology, metrics and quantification processes.

Ayantek has a distinguished client list of market-leading Fortune 1000 companies, including customers such as Analog Devices Inc. and Haemonetics Corp. “The Ayantek team has earned a reputation for innovation, high-quality and driving sustained value for customers’’ said Donia. “My goal is to further enhance our delivery standards, drive innovation and continue our commitment to collaborative client relationships.”

Donia comes to Ayantek with over a decade of experience in interactive services, specializing in planning and developing web solutions. Prior to Ayantek, Donia had led teams responsible for architecting large-scale e-commerce, content management and portal solutions for companies such as BJ’s Wholesale Club, Blue Cross Blue Shield of Massachusetts, and the TJX Group of Companies.

Ayantek Launches Newly Redesigned Website

BEDFORD, MA, USA - July 12, 2010 - Ayantek, one of Greater Boston's fastest growing interactive agencies, announced the launch of their newly redesigned web site at www.ayantek.com. Praveen Ramanathan, Ayantek's President & CEO, said "We are extremely excited about the redesigned site. The new site provides an opportunity to showcase our capabilities, our work, a little bit of our culture and our innovation. We hope that the site audience finds our site to be crisp, informative, user-friendly and intuitive."

The new site was designed by Ayantek's Experience Design team located in Bedford, MA, in collaboration with the off-shore development team in Hyderabad, India. The site, which was built on the Drupal open-source Content Management System, was developed using standards-based W3C compliant protocols. "We were able to get the new site built in an extremely rapid manner using our joint on-shore/off-shore teams. Further, the investments in infrastructure will allow us to easily manage our site content, ensure a standard look and feel, as well form a foundation for all of our future marketing initiatives," said Ramanathan.

Praveen Ramanathan Speaks at Suffolk University on the Topic of Globalization

BOSTON, MA, USA - April 16, 2010 - Suffolk University's Sawyer Business School, recently hosted a breakfast talk and student interaction session on the topic of Globalization. As the key speaker at the event, Ramanathan, President of Ayantek, talked about his early experiences in India and the factors that influenced him to come to the United States of America, get an education, start his career and begin his own successful business venture in New England. Speaking at the event, Ramanathan said "This is a wonderful forum to influence young minds and help them understand the global nature of today's world. The influence of technology and the economic forces at the macro-level are influencing business decisions at the micro-level. It is important to ensure that our students have a good level of awareness and are ready-to-compete on the global stage when they graduate."

Students were engaged in the talk and found the session to be very informative. Caroline Chambers, a student currently enrolled in Sawyer Business School undergraduate program, said "Praveen's talk opened my eyes to the opportunities as well as the challenges that globalization can bring. It was really great to hear his perspective on how we can better prepare ourselves to join the global workforce in the coming years."