A quick Headless CMS and Sitecore JSS Primer
In a traditional CMS, the architecture tightly couples page design and layout to the content database. Pages are designed in an editor – and then saved to the back end. Modern demands for speed, personalization, and viewing device diversity have led to the creation of the headless CMS. A headless CMS breaks the traditionally tight… Read more
Designing an Effective Business Intelligence (BI) Dashboard
As technologists and strategists, our team is regularly tasked with helping clients improve visibility of their business metrics and key performance indicators (KPIs). A common starting point we find is business leaders manually looking at data using classic desktop applications such as Excel or out-of-the box reports from their record keeping systems. To reduce workload… Read more
Use Schema.org to Supercharge Your Search Looks
Have you ever heard of Schema.org? Seven years ago, Google, Yahoo, Microsoft, and Yandex set out to standardize the vocabulary that content managers can use to help search engines understand their content. While the name may be unfamiliar, chances are you’ve unwittingly seen search results energized by the Schema.org standard. Ever done a search for… Read more
MITX Lunchspotting Event Recap: Content Curation in your Digital Marketing Strategy
Recently, I had the pleasure of attending a Lunchspotting event hosted by MITX at the Wayfair offices in the center of Boston. One of the fellow “Lunchspotters” that I had the pleasure of meeting at this event, was the founder of Wellobox, a company that provides travelers with a customized travel experience in a “Wellobox”.… Read more
How to Sell Your Health IT Products into Hospitals: Main Takeaways
Here are my 4 key takeaways for Device Manufacturers to sell into Hospitals (excerpted from a recent interview with Steve Carbonara who heads Sales Force Effectiveness at Bard Medical). Know the hospital buying process Ask the right questions Align your business with the hospital buying process Transparency Know the Hospital Buying Process Knowing the hospital… Read more
