A Call to Manufacturers: Focus on a Parametric Search Enabled Product Catalog NOW!
Manufacturing has been around for a very long time; since 1760 in fact. In the early days, products being manufactured were far simpler, the buying process was compressed, and competition was not nearly as abundant as it is today. Through the industrial age and now through the digital age, the products are becoming more complex,… Read more
Use Schema.org to Supercharge Your Search Looks
Have you ever heard of Schema.org? Seven years ago, Google, Yahoo, Microsoft, and Yandex set out to standardize the vocabulary that content managers can use to help search engines understand their content. While the name may be unfamiliar, chances are you’ve unwittingly seen search results energized by the Schema.org standard. Ever done a search for… Read more
3 Mobile Experience Takeaways from a Simple Google Search
It’s coming down to the end of summer and I am looking to go on a trip to San Francisco, California to watch the Los Angeles Dodgers and San Francisco Giants play a three game series in AT&T Park. To pass the time on the train I decided to do impromptu research. Hoping that if… Read more
4 Mobile Strategy Considerations to Engage Endusers and Plan for the Future
Do you remember the days when the Motorola Razr was the hottest phone on the market? We have come a long ways from the days of T-9 texting and incredibly slow mobile internet speeds. Today, the flip-phone is a thing of the past and your smartphone is an extension of your desktop computer. Obtaining important… Read more
PhoneSoap: Consumer Product or Medical Device?
If you saw last Friday’s episode of Shark Tank you know that creators of PhoneSoap Wes Barnes and Dan LaPorte turned down Mark Cuban’s offer of $300K for a 20% stake in their company. The entrepreneurs had sales of nearly $540,000 within the first six months on the market, but that did not catch the… Read more
