3 Mobile Experience Takeaways from a Simple Google Search
It’s coming down to the end of summer and I am looking to go on a trip to San Francisco, California to watch the Los Angeles Dodgers and San Francisco Giants play a three game series in AT&T Park. To pass the time on the train I decided to do impromptu research. Hoping that if… Read more
4 Mobile Strategy Considerations to Engage Endusers and Plan for the Future
Do you remember the days when the Motorola Razr was the hottest phone on the market? We have come a long ways from the days of T-9 texting and incredibly slow mobile internet speeds. Today, the flip-phone is a thing of the past and your smartphone is an extension of your desktop computer. Obtaining important… Read more
PhoneSoap: Consumer Product or Medical Device?
If you saw last Friday’s episode of Shark Tank you know that creators of PhoneSoap Wes Barnes and Dan LaPorte turned down Mark Cuban’s offer of $300K for a 20% stake in their company. The entrepreneurs had sales of nearly $540,000 within the first six months on the market, but that did not catch the… Read more
How to Sell Your Health IT Products into Hospitals: Main Takeaways
Here are my 4 key takeaways for Device Manufacturers to sell into Hospitals (excerpted from a recent interview with Steve Carbonara who heads Sales Force Effectiveness at Bard Medical). Know the hospital buying process Ask the right questions Align your business with the hospital buying process Transparency Know the Hospital Buying Process Knowing the hospital… Read more
Aligning Brand Across Medical Devices Software and Digital Assets
One challenge we have experienced in working with medical devices manufacturers is maintaining brand alignment across all software and digital assets. The primary cause is that the purpose of software running on medical devices is completely different than the purpose of web properties. The primary purposes of medical device software interfaces are task and usability… Read more
