3 Mobile Experience Takeaways from a Simple Google Search
It’s coming down to the end of summer and I am looking to go on a trip to San Francisco, California to watch the Los Angeles Dodgers and San Francisco Giants play a three game series in AT&T Park. To pass the time on the train I decided to do impromptu research. Hoping that if… Read more
4 Mobile Strategy Considerations to Engage Endusers and Plan for the Future
Do you remember the days when the Motorola Razr was the hottest phone on the market? We have come a long ways from the days of T-9 texting and incredibly slow mobile internet speeds. Today, the flip-phone is a thing of the past and your smartphone is an extension of your desktop computer. Obtaining important… Read more
Aligning Brand Across Medical Devices Software and Digital Assets
One challenge we have experienced in working with medical devices manufacturers is maintaining brand alignment across all software and digital assets. The primary cause is that the purpose of software running on medical devices is completely different than the purpose of web properties. The primary purposes of medical device software interfaces are task and usability… Read more
Structuring your Website for Lead Generation
Many of our clients, and those in the medical devices industry, are looking to transform their digital presence from one of providing product information and customer service material to one that drives a digital marketing program. A digital marketing presence that drives sales and marketing efforts needs to generate leads and help nurture those leads… Read more
This Week in Digital Strategy 4.18.14
Happy Friday, everyone! This week there have been some incredible insights in the world of digital strategy. An aspect of digital strategy that we want to harp on this week is the importance of content marketing. Delivering the right content at the right time is every marketer’s goal. Having a robust content marketing strategy can… Read more
