Category: Digital Strategy

PhoneSoap: Consumer Product or Medical Device?

If you saw last Friday’s episode of Shark Tank you know that creators of PhoneSoap Wes Barnes and Dan LaPorte turned down Mark Cuban’s offer of $300K for a 20% stake in their company. The entrepreneurs had sales of nearly $540,000 within the first six months on the market, but that did not catch the… Read more

Aligning Brand Across Medical Devices Software and Digital Assets

One challenge we have experienced in working with medical devices manufacturers is maintaining brand alignment across all software and digital assets. The primary cause is that the purpose of software running on medical devices is completely different than the purpose of web properties. The primary purposes of medical device software interfaces are task and usability… Read more