Category: Strategy & Analytics

This Week in Digital Strategy 3.7.14

Happy Friday, everyone! Hopefully you are getting caught up in the phenomenon that is True Detective but just in case you aren't we have got you covered with marketing insights. This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. We also found out the qualities… Read more

How B2B and B2C Companies Leverage the SMAC Stack

This past December, our President and CEO Praveen Ramanathan spoke at Blue Wave Marketing's 'Marketing Integration Forum'. He gave an insightful presentation on how the SMAC Stack can drive efficiency and innovation within your organization. By combining social media, mobile, analytics, and cloud technologies your digital strategy will be streamlined. To help illustrate the SMAC… Read more

This Week in Digital Strategy 2.7.14

Happy Friday, everyone! Hopefully you had a better week than Bob Costas, whose eye has seen better days. This week was another insightful week in the world of digital strategy. We have rounded up the best articles from around the web. We have a great discussion about mobile this week our Program Director, James Maconochie… Read more

This Week in Digital Strategy 1.24.14

Happy Friday, everyone! Even though the polar vortex is back providing another blast of cold it was still an insightful week in digital strategy. This week we have rounded up insights from around the web that will help you increase the value of your digital strategy. Featured this week are step-by-step instructions for how to… Read more