Category: Strategy & Analytics

3 SMAC Stack Predictions for the New Year

From a technology perspective, 2013 was an exciting year to be a marketer. We witnessed an explosion in mobile tools, an increased use of targeted social media, powerful analytics tools to draw insights and measure ROI, and Cloud technologies delivering on-demand rich interactive applications. 2014 looks like it will be another great year for growth… Read more

SMACdown 2013: The Marketing Mavericks Take on BJ’s Wholesale Club Business Challenge

This October Ayantek put on an exhilarating competition between some of the marketing industry’s elite heavyweights at MITX's FutureM Conference. Both teams battled for marketing supremacy while they developed SMAC solutions to business problems provided by iRobot and BJ’s Wholesale Club. This week we have put together the highlights from the ‘Marketing Mavericks’ team who… Read more

This Week in Digital Strategy 12.27.13

Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. For our last roundup of the year we have compiled some excellent content that will add value to your digital strategy. This week we have discovered how habits can impact… Read more

This Week in Digital Strategy 11.22.13

Happy Friday, everyone! Chances are that you probably did not get your hands on a new Xbox One or PS4 but not to worry we have a great consolation prize…more great insights into the world of digital strategy. This week we cover the importance of conversion, tactics to increasing content consumption, and measuring your return… Read more