Category: eCommerce

Big Data and the New Marketing Paradigm

In the age of online shopping, marketing automation, point-of-sale computing and other instant customer feedback, Big Data has become the recent buzz word, touted as the be-all and end-all answer to the marketer’s prayers -but what is Big Data really? First let’s define Big Data. According to a Wikipedia, the term Big Data can be… Read more

Small Business Social Media Outlook for 2012 (Infographic)

According to this recent infographic developed by OfficeArrow.com, while the majority of small business owners use social media personally, and acknowledge its usefulness, very few of them plan to invest heavily or hire anyone to help them with Social Media Marketing in 2012. Additional insights: Because of the increasing number of social media outlets and… Read more

Best Practices for Designing Effective Landing Pages

So you’ve created the perfect email with the perfect offer, and you’ve enticed recipients to answer the call to action by “clicking here.” Now what? According to a 2008 MarketingSherpa report, 44% of clicks for B2B companies are directed to the home page, not to a special, trackable landing page[1]. That means in 2008 almost… Read more