Category: Ethics and Law

Email Deliverability: Making it into the inbox.

According to a recent study, less than 75% of commercial B2B emails actually make it in to the targeted inboxes[1]. If this seems surprising to you, take a look in the spam folder that your email client most likely provides – you’ll probably see lots of fairly legitimate business offerings mixed in there with the… Read more

Legal innovation or unfair competitive advantage?

Interesting article about a new swimsuit from Speedo that is causing swimming records to fall like nine-pins. The International Swimming Federation has approved the suit but a lot of questions remain. It is not clear as to whether the suit will be available to all swimmers thus providing a standard basis of comparison across swimmers.… Read more