Category: Management

Expert Series: Advantages of Promotional Products for Branding

Did you know the US was recently named the world’s largest advertising market? With each country spending billions of dollars each year aimed at influencing consumers, America leads the way with about $298 billion in annual ad expenditures. But, what’s the most effective form of advertising? In years past, advertising focused on making convincing arguments… Read more

Succeeding with The Offshore Development Model (ODM)

It is appropriate to start with my favorite quote on the subject from Michael Jordan: “Talent wins games, but teamwork and intelligence win championships.” The Challenge Adopting a successful Offshore Development Model (ODM) is an ‘Everest’ many companies are afraid to climb. If you are budget-conscious enterprise, keeping the delicate balance between the quality of… Read more

Why I Choose To Be A HERO

I’ve been at digital communications agencies in one form or another for many, MANY years. In that time frame, I have been shown, and exposed to, countless philosophies relating to how organizations should pursue new business and manage its existing client relationships. Constantly learning new monikers, mantras and acronyms has certainly proved tedious over the… Read more

Leveraging the Cloud to Build Agile Development Environments [Video]

Flexibility, speed, and cost savings are some of the important benefits of migrating your business operations to the cloud. Ayantek Senior Technical Architect, Victor Juri helps clients identify opportunities in the cloud and plan strategies for maximizing them. In this short video, Victor shares insights into leveraging the cloud to build agile development environments and make better… Read more