Category: Mobile & Social Media

This Week in Digital Strategy 2.7.14

Happy Friday, everyone! Hopefully you had a better week than Bob Costas, whose eye has seen better days. This week was another insightful week in the world of digital strategy. We have rounded up the best articles from around the web. We have a great discussion about mobile this week our Program Director, James Maconochie… Read more

Should Everything Go Mobile?

We are currently working with a customer to develop a secure customer portal addition to their public website.  A fundamental requirement for the portal was that it should be not only accessible to, but easily used by, any device regardless of screen resolution. Today this seems like a no brainer, given the increasing share and… Read more

This Week in Digital Strategy 1.24.14

Happy Friday, everyone! Even though the polar vortex is back providing another blast of cold it was still an insightful week in digital strategy. This week we have rounded up insights from around the web that will help you increase the value of your digital strategy. Featured this week are step-by-step instructions for how to… Read more

3 SMAC Stack Predictions for the New Year

From a technology perspective, 2013 was an exciting year to be a marketer. We witnessed an explosion in mobile tools, an increased use of targeted social media, powerful analytics tools to draw insights and measure ROI, and Cloud technologies delivering on-demand rich interactive applications. 2014 looks like it will be another great year for growth… Read more

SMACdown 2013: The Marketing Mavericks Take on BJ’s Wholesale Club Business Challenge

This October Ayantek put on an exhilarating competition between some of the marketing industry’s elite heavyweights at MITX's FutureM Conference. Both teams battled for marketing supremacy while they developed SMAC solutions to business problems provided by iRobot and BJ’s Wholesale Club. This week we have put together the highlights from the ‘Marketing Mavericks’ team who… Read more