Category: Social Media

Use Schema.org to Supercharge Your Search Looks

Have you ever heard of Schema.org? Seven years ago, Google, Yahoo, Microsoft, and Yandex set out to standardize the vocabulary that content managers can use to help search engines understand their content. While the name may be unfamiliar, chances are you’ve unwittingly seen search results energized by the Schema.org standard. Ever done a search for… Read more

Facebook: Social Network or Business Strategy

We’ve all used Facebook at least once in our lives, some people are glued to it, and others can live perfectly without it. By now you’ve probably seen at least 100 different companies you’ve interacted with at least once with on Facebook; but can Facebook actually generate a ROI for your company or product? For… Read more

This Week in Digital Strategy 2.7.14

Happy Friday, everyone! Hopefully you had a better week than Bob Costas, whose eye has seen better days. This week was another insightful week in the world of digital strategy. We have rounded up the best articles from around the web. We have a great discussion about mobile this week our Program Director, James Maconochie… Read more

This Week in Digital Strategy 1.24.14

Happy Friday, everyone! Even though the polar vortex is back providing another blast of cold it was still an insightful week in digital strategy. This week we have rounded up insights from around the web that will help you increase the value of your digital strategy. Featured this week are step-by-step instructions for how to… Read more

3 SMAC Stack Predictions for the New Year

From a technology perspective, 2013 was an exciting year to be a marketer. We witnessed an explosion in mobile tools, an increased use of targeted social media, powerful analytics tools to draw insights and measure ROI, and Cloud technologies delivering on-demand rich interactive applications. 2014 looks like it will be another great year for growth… Read more