Tyler Borosavage

Marketing Associate

How B2B and B2C Companies Leverage the SMAC Stack

Marketing Associate

This past December, our President and CEO Praveen Ramanathan spoke at Blue Wave Marketing's 'Marketing Integration Forum'. He gave an insightful presentation on how the SMAC Stack can drive efficiency and innovation within your organization. By combining social media, mobile, analytics, and cloud technologies your digital strategy will be streamlined. To help illustrate the SMAC Stack's benefits Praveen used two examples, Netflix in the B2C space and Analog Devices in the B2B space. Praveen's presentation showed how the SMAC Stack's versatility across many industries. See the insights below. For more videos on the SMAC Stack visit our mircosite.

B2C Example – Netflix

B2B Example – Analog Device