Expert Series: How to Plan Data-driven Event Activations

As all marketers know, data is king. When the time comes for you to incorporate event activations into your overall marketing strategy, it is important that you consider the various ways that you will collect data. Doing so will help you determine whether the ROI of your program is positive and will also enable you… Read more

Designing an Effective Business Intelligence (BI) Dashboard

As technologists and strategists, our team is regularly tasked with helping clients improve visibility of their business metrics and key performance indicators (KPIs). A common starting point we find is business leaders manually looking at data using classic desktop applications such as Excel or out-of-the box reports from their record keeping systems. To reduce workload… Read more

Use Schema.org to Supercharge Your Search Looks

Have you ever heard of Schema.org? Seven years ago, Google, Yahoo, Microsoft, and Yandex set out to standardize the vocabulary that content managers can use to help search engines understand their content. While the name may be unfamiliar, chances are you’ve unwittingly seen search results energized by the Schema.org standard. Ever done a search for… Read more

Succeeding with The Offshore Development Model (ODM)

It is appropriate to start with my favorite quote on the subject from Michael Jordan: “Talent wins games, but teamwork and intelligence win championships.” The Challenge Adopting a successful Offshore Development Model (ODM) is an ‘Everest’ many companies are afraid to climb. If you are budget-conscious enterprise, keeping the delicate balance between the quality of… Read more

Why I Choose To Be A HERO

I’ve been at digital communications agencies in one form or another for many, MANY years. In that time frame, I have been shown, and exposed to, countless philosophies relating to how organizations should pursue new business and manage its existing client relationships. Constantly learning new monikers, mantras and acronyms has certainly proved tedious over the… Read more