As search engine algorithms continue to become more and more sophisticated, they are getting better at ranking web sites based on the web of connections leading both inward and outward. For example, if you are a company that specializes in delivering custom web solutions then it is important that you seek reciprocal links from the 10 or 15 top-ranked blogs and or websites that cover your area of expertise.
The following infographic comes from HUA marketing and illustrates some tactical steps to developing a social linking strategy. Improving your search rankings by undertaking a link strategy will take some time and attention. It is about building relationships and maintaining a positive two-way flow of information and content – but it will definitely pay off in the long run.