Tyler Borosavage

Marketing Associate

SMACdown 2013: The Marketing Mavericks Take on BJ’s Wholesale Club Business Challenge

Marketing Associate

This October Ayantek put on an exhilarating competition between some of the marketing industry’s elite heavyweights at MITX's FutureM Conference. Both teams battled for marketing supremacy while they developed SMAC solutions to business problems provided by iRobot and BJ’s Wholesale Club. This week we have put together the highlights from the ‘Marketing Mavericks’ team who tackled BJ’s Wholesale Clubs business challenge. This team of marketing gurus was made up of our own Brett Borgeson AVP of Practice Development, Jan Rimmel a multi-channel marketing consultant with Market Leaders, and Dan Flanigan VP of Products at Percussion.

Do you think the Marketing Mavericks delivered a winning SMAC solution? Check back next week for the Digital Dynamos solution to iRobot’s business challenge. Be sure to read our full recap of our SMACdown Event  at FutureM here.


AVP of Digital and Creative Service's at BJ's Wholesale Club, Melissa Mips gives the Marketing Mavericks their SMACdown challenge.

Jan Rimmel, a Multi-Channel Marketing Consultant with Market Leaders outlines the SMAC strategy that went into solving the BJ's challenge. The key to this strategy will be to integrate all of the aspects of their strategy that will be seamless to the consumer.

Dan Flanigan, VP of Products at Percussion shares the Marketing Mavericks strategy of providing a mobile application that is of value to the end user. In this video he also goes into detail about the key functions of the app and how they will benefit the end user.

Brett Borgeson, AVP of Practice Development at Ayantek and Dan Flanigan, VP of Products at Percussion discuss how the cloud can be leveraged to support analytics data.