Tyler Borosavage

Marketing Associate

This Week in Digital Strategy 10.4.13

Marketing Associate

Happy Friday, everyone! This was another busy and informative week in the world of digital strategy. We have rounded up all the best articles relating to social, mobile, analytics, and cloud technologies. Our own Brett Borgeson wrote a great piece as a guest blogger about the SMAC Stack for MITX. There were reports about how the pros and cons of the popular mobile strategy responsive design, how social media is having a greater impact on SEO rankings and how free apps are dominating paid apps. We also show a great example of how the NFL is using Instagram to promote Breast Cancer Awareness Month.

How the SMAC Stack is Driving Innovation and Productivity via MITX

Our AVP Brett Borgeson was a guest blogger for MITX this week in anticipation of our SMACdown event at this year’s FutureM conference. Brett lent his expertise to talk about how the SMAC Stack is driving innovation and productivity. He also discussed how the SMAC Stack was used to solve LPL Financials business challenge.  

There’s a new wave of technology and computing that we at Ayantek believe offers revolutionary opportunities for organizations to drive customer engagement, innovation and business productivity. This new wave is what we’re calling the SMAC Stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies. Our belief is that organizations who conceptualize these four technologies together as a “stack” will have access to exponential growth opportunities not unlike those seen by early adopters in the PC and internet revolutions.

Inside Responsive Design: The Pros And Cons Of The Popular Mobile Strategy via Business Insider

Business insider released a report this week describing the advantages and disadvantages for using responsive design when optimizing a website for mobile. Responsive design is the popular design that is recognized as the gold standard in website design but it does come with some disadvantages.

As the iPhone, Android phones, and iPad became bestselling consumer gadgets, businesses realized their Web presence needed to translate to those smaller screens. Otherwise, their websites would bear tell-tale signs of a business clueless to mobile: tiny text, tinier links, and a jumbled layout. They risked lost traffic and sales. These days, responsive design is recommended as the gold standard. But as with most technologies in a multi-device world, it has disadvantages, and it's not right for every business, or every application.

How Social Media is Making SEO a Better Place via Get Spokal

Social activity like Facebook “likes”, “Retweets” on Twitter, and “Pins” on Pintrest had a significant correlation to higher search engine placement. The only non-social measure in the top 8 correlating measure was the number of backlinks. And it looks like social media signals will become increasingly important to SEO for the foreseeable future.

Search Metrics do an annual correlation study of ranking factors for Google.com. This is perhaps the best study on search engine ranking factors that exists. It’s a correlative study, and correlation does not equal causation – so some caution is needed when you’re looking at the numbers below, however I believe there’s a number of important takeaways we can get from it. What they found is that in 2013 – traditional SEO tactics (like keywords in the URL, in the title, keyword density, and backlinks) are still relevant, but now are basically just required to play the game.  Social media is starting to play a large part of the SEO algorithm.

It’s Over For Paid Apps, With A Few Exceptions via TechCrunch

TechCrunch put out an excellent article on how free mobile apps are  dominating downloads over paid apps. From 2010 to 2012, the proportion of free apps on the App Store ranged from 80% to 84%, but by early 2013, that had grown to 90%. And 6% of paid apps fell into the 99 cents price point.

The evidence for the trend toward free apps was rehashed again in a series of blog posts and other online discussions over this past weekend, written by those in the know – app developers themselves who are today still trying to make things work. But the data presented was largely anecdotal. App developer David Smith and his wife spoke spoke it. Elsewhere, Instapaper founder Marco Arment wrote about his struggles to determine the appropriate business model for his own new app, Overcast.

The NFL uses Instagram to promote Brest Cancer Awareness Month

Every October players, coaches, and stadiums across the NFL are covered with the color pink to raise awareness for Breast Cancer Awareness Month. To spread the word the NFL is using the #nflpink on Instagram to reach over 830,000. This is a great promotion that the NFL puts on every October. The use of Instagram by the NFL can spread awareness to football and non-football fans.