Tyler Borosavage

Marketing Associate

This Week in Digital Strategy 1.24.14

Marketing Associate

Happy Friday, everyone! Even though the polar vortex is back providing another blast of cold it was still an insightful week in digital strategy. This week we have rounded up insights from around the web that will help you increase the value of your digital strategy. Featured this week are step-by-step instructions for how to use Adobe InDesign for online projects, the benefits of pre-scheduling your social updates, a list of web features that need to disappear in 2014, and how B2B IT buyers are using social media. We wrap up the list by showing you how McDonald’s is getting ready for the Olympics with their latest social campaign.

How to use InDesign for Online projects via Ayantek

Our experience design consultant, Ryan Kenney has written a great blog this week about using Adobe InDesign for online projects that will make creating wireframes and prototypes easy. She goes through step-by-step instructions on how to use certain features.

The demand for online design work continues to grow, along with the need for wireframes and prototypes to accompany visual design comps. As a designer, why learn an inferior layout program like Visio or PowerPoint for this work? In this blog, I’ll touch on the older features you loved as a print designer that will make wireframes more efficient as well as the new interactive features that make simple prototyping a breeze.

12 Outdated Web Features That Need to Disappear in 2014 via Mashable

Website design ten years ago cannot hold a candle to website design now. That being said while the quality of website design has increased over the year there are still some features that need to be forgotten. Mashable created a list of twelve outdated web features that need to be done away with for the upcoming year.

Irrelevant Elements – By far, the biggest issue I come across with new site launches is this: They use too many elements that bring no real value to the audience. In fact, these often just downgrade user experience considerably. There are too many crowded designs and too much text on one page. There are too many icons and photos. Does your site really need a search bar? Do you really need to show the tag cloud in your blog sidebar? Think hard. What are the 20% of elements that bring 80% of the results you're after? Start there. Always have a sound reason for adding new features, bells and whistles. Never add more stuff just because it seems "cool and hip."

Do you Pre-Schedule Social Media Updates? Via Social Media Today

Pre-scheduling your social media updates can help increase the productivity of your marketing team. Setting a schedule for certain types of updates can ensure that you are producing fresh content daily. Note that pre-scheduling updates does not work for every situation. Sometimes you need to be spontaneous and timely on social media.

There’s nothing wrong with using these pre-scheduling features as long as you don’t come to rely on them. A part of the social media marketing success for those who use it boils down to making messages personal and interacting with your audience. Marketers who do that well report the best results. If you pre-schedule all of your messages, then you’ll never interact with your audience and you’ll lose a certain amount of spontaneity.

How B2B IT Buyers Use Social Networks via Marketing Profs

IDG Connect released a report showing how B2B information technology buyers are using social networks as part their purchase decision. As can be seen in the article and the graphics below B2B IT Buyers are using social media in all parts of the buying process but especially in the initial research phase.

The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent report from IDG Connect. Moreover, B2B buyers say content discovered on social networks will likely have more influence on their purchasing decisions than directly accessed editorial or vendor content in the future.

McDonalds Creates a social media campaign for the 2014 Winter Olympics

The Olympics is a great time to show pride in your home country. McDonalds created a social campaign where supporters of the athletes can send personalized good luck messages – or ‘cheers’ – directly to their favorite athletes and teams by using the hashtag #CheersToSochi on Twitter, or by visiting www.cheerstosochi.com. These ‘cheers’ will then be shared at a special display in the Athletes’ Village in Sochi, where athletes can view and print the messages onto ribbons to wear around their wrists. Athletes may even tweet their appreciation back to lucky fans.

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