Marketing Associate

This Week in Digital Strategy 7.19.13

Marketing Associate

Happy Friday, everyone! This week provided another of informative look into the world of digital strategy. Insights are given into why online readers do not read entire blog articles, how touch screens are impacting user experience, and why users are leaving your website and how it can be preveneted. In addition, there is a new report compiled by 'Chief Marketer Mobile' on how marketers are approaching mobile marketing in 2013. Get the full scoop in the TGIF roundup below. 

How the Touch Screen Revolution is Impacting UX via Web Designer Depot

This is a great article talking about how touch screen mobile devices are impacting user experience and how minimalism is an excellent option for mobile users. 

The introduction of Windows 8 saw a massive overhaul of the Windows user interface in line with the Windows Phone interface in order to be more intuitive for people using touch screens, and Apple have subtly been adapting OSX over time, streamlining features that are becoming increasingly shared across their mobile and desktop operating systems. Whilst we have yet to see a touchscreen Mac, it’s obvious that the touch screen revolution is looming upon us with users spending more and more time on their mobile devices than home PCs.

Vine vs. Instagram Video – A Colossal Battle for Brand Dominance via Ayantek 

Vine and the introduction of Instagram video have created an opportunities for brands to get creative with the way they market to consumers. With a high engagement rate these two social media platforms should be considered in your social strategy. 

In the past weeks the social media landscape has seen one of the biggest head-to-head battles in a long time, with the showdown between Vine and Instagram Videos taking on the proportions of a legendary heavyweight fight. Both platforms have had tremendous success in the short-format video wars and the jury is still out on which platform is going to be the big winner.

You Won't Finish This Article via Slate

Commenting and sharing are not directly related to how much a user reads. This is a great article showing statistics on how much users actually read and why people don't read to the end of online articles. 

I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone. You “bounced” in Web traffic jargon, meaning you spent no time “engaging” with this page at all. So now there are 100 of you left. Nice round number. But not for long! We’re at the point in the page where you have to scroll to see more. Of the 100 of you who didn’t bounce, five are never going to scroll. Bye!

Why Visitors Are Leaving your Site (and How you Can Prevent it) via Web Page FX

Keeping visitors on your website is a key to converting them into sales or leads. This article discusses 5 tips for keeping visitors on your site longer. 

After weeks and weeks of hard work, you are getting visitors to your site, and then wait…why are they leaving after visiting for only a few seconds? As terrible as this is, everyone has been there. According to the Google Benchmarking Report the global bounce rate in 2012 was 47% and average time on site was 5 minutes and 23 seconds. In the United States the average bounce rate was 42.5%. 

How Marketers Are Approaching Mobile in 2013 via Marketing Profs 

An excellent survey of 666 marketers approaches to mobile strategy in 2013. 20% of respondents have no direct mobile knowledge of their auidence and base their mobile marketing decisions on third-party research.

Over 60% of marketers integrate mobile into their marketing mix, and nearly half (48%) plan to run specific campaigns directed to mobile users in 2013, according to a recent report by Chief Marketer Mobile marketing budgets increased in the last 12 months for 31% of survey respondents, the study found. Still, less than 10% total marketing budgets are allocated to mobile for 68% of the marketers surveyed.

Leave a Comment