Tyler Borosavage

Marketing Associate

This Week in Digital Strategy 9.13.13

Marketing Associate

Happy Friday, everyone! This week provided another of informative look into the world of digital strategy. Insights are given into ethical ways to increasing search traffic; using humor in your social media campaign can increase user engagement, and new mobile KPIs. In addition to these great articles we also touch upon the power of the SMAC Stack and how it gives companies exponential growth opportunities. Get the full scoop in our TGIF roundup.  

13 Ethical Way to Increase Search Traffic via Mashable

Increasing search traffic is part science and part art. Some ways of increasing your search traffic are more ethical than others. Mashable rounded up 13 successful entrepreneurs who have had success with increasing their search traffic ethically.

SEO is king in organic search traffic. The more popular search terms within your niche that you include on your website, the more searches will organically lead to your site. But including too much text on the main pages of your site can do more harm than good, which makes it difficult for consumers to find the information they want. Instead of overwriting the copy on your homepage, about page and product pages, start a separate blog for additional SEO work. Use the blog to write about your niche, whether it's construction, beauty or entertainment. Try to do keyword research to find out which phrases are trending in your industry and include them in the blog posts. As long as your blog has a highly visible link back to the main page of the website, the blog will increase your visibility.

Welcome to the SMAC Stack Revolution via Ayantek

At Ayantek, we believe that the SMAC Stack is a new wave of technology and computing that will increase customer engagement and business productivity. The SMAC Stack will give businesses exponential growth opportunities like that of the Internet and PC revolutions. This blog post provides context to the SMAC Stack revolution.

There’s a new wave of technology and computing that we at Ayantek believe offers revolutionary opportunities for organizations to drive customer engagement, innovation and business productivity.  This new wave is what we’re calling the SMAC Stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies. Our belief is that organizations who conceptualize these four technologies together as a “stack” will have access to exponential growth opportunities not unlike those seen by early adopters in the PC and internet revolutions.

Why you Should be Funny on Social Media via Likeable Media

Generating user engagement on social media is easier said than done. There are many ways companies have increased engagement. One way that Likeable media points out is through humor. Being funny on social media adds a human element to your brand. In the article, Old Spice and Taco Bell are featured.

In the social media universe, humor done right can get you lots of attention. Several highly popular brands rely heavily, if not exclusively, on humor. Just check out Old Spice and its 2.5 million Facebook fans, or Taco Bell and its 10 million Facebook fans. Then watch the two interact on Twitter, the results are wonderful, both in quality of content and quantity of interactions.

Call-Through Rate: Key Mobile Ad Performance Metric via Marketing Land

As a marketer you should always be looking for new KPIs that will give you a better outlook on your marketing programs success. This article identifies “call-through rate” as a key mobile KPI.

There has been a lot of talk about looking beyond the click for a more holistic view of mobile ROI. Action-based secondary metrics like map views, direction lookups and reservation bookings help confirm which mobile ad channels, formats and creative content are generating engagement, but for many local search advertisers, mobile is all about making the phone ring. The phone call is a “moment of truth” indicating an engaged, ready-to-transact consumer. Whether it’s the local plumber, moving company or auto repair franchise, calls are key to their business.

SMAC stack: What every IT department should know via Venture Beat

Businesses that utilize the SMAC Stack have seen unprecedented growth opportunities. Venture Beat’s article touches on the benefits of using social, mobile, analytics, and cloud technologies together and looking at digital strategy through the SMAC lens. The article also gives examples of companies like Oracle and Netflix that have had success using the SMAC Stack.

Want an easy way to visualize a so-called SMAC stack? Look no further than Netflix. The movie/entertainment game-changer uses advanced analytics and elaborate algorithms to recommend films tailored to you. It then streams media from the cloud and allows you to view it seamlessly on multiple platforms — your television, your tablet, your phone, etc. And after all that, you have the option to share your thoughts with your social graph.