Tyler Borosavage

Marketing Associate

This Week in Digital Strategy [Infographics] 7.12.13

Marketing Associate


Happy Friday, everyone! This week we have put together five digital marketing infographics covering both social media and mobile marketing. These great posts from the last week include insights into how to use different social media platforms in order to generate leads, the key elements into creating viral content, the 7 mistakes to avoid when putting together a mobile marketing campaign, putting the right content to reach the right consumer of various social media platforms, and different techniques to create a mobile responsive design. Get the full scoop in our TGIF round-up below. 



How to Use Social Media to Find Customers via Entrepreneur

This is a great infographic showing how each social media platform is different for generating leads for both B2C and B2B companies. It also gives examples of the types of content on social media used to generate leads. 

Key Stat: 77% of B2B marketers say they have acquired a customer through LinkedIn.

5 Elements of Creating Viral Content via Marketing Tech Blog

Producing a piece of viral content is the best way to extend your brand's reach and spread your message. This infographic discusses the 5 elements for creating the best sharable content.

Key Stat: The average user consumes approximately 20% of content on a web page.

7 Deadly Sins of Mobile Marketing via Text Marketer

With the growth of smartphone accessibility mobile marketing campaigns are a great way to reach your customer base. This infographic goes over the 7 marketing mistakes to avoid ensuring the maximum impact with your mobile marketing campaign. Key Stat: 75% of people prefer to receive offers over any other form of call to action

Choosing the Right Social Media Platform via Puzzle Marketer

Excellent inforgraphic clearly defining the demographics for several social media platforms including Facebook, Twitter, LinkedIn, and Google+. It also describes the type of audience you will reach with each social media platform and the type of content you need to reach that audience. 

Key Stat: The best platforms for increasing SEO are Google+, YouTube, and StumbleUpon.

Mobile Marketing in 2013: Stats and Figures via Social Media Today

It is becoming more important for brands to have a mobile compatible site. This infographic goes over how brands are using mobile and how to create a mobile compatible site through different techniques. 

Key Stat: 25% of brands have a mobile strategy