Who’s ready to rock?… With analyticsFor an ecommerce website it is vital to be able to track every step in a user’s path. Knowing where the user enters your site and how they move through the sales funnel provides your organization with valuable information that tells you where to place content in order to generate higher purchases. Avid Technologies, the world’s leading provider of audio and video technology for media organizations and independent professionals understood this critical digital need and decided to take action.
The SMAC Stack InsightsSetup your analytics tools to record every single customer touchpoint. This is crucial to understanding the entire customer journey.
With a user’s behavior through the sales funnel as the main focus, we worked side-by-side with Avid to build a framework that help better understand demographics and the user flows. We agreed the following points would give Avid the best analytics set-up:
- Enable accurate reporting for shop.avid.com
- Audit purchase funnels and track all steps
- Enable individual report suites for international websites
- Ensure all trial downloads are tracked and be able to segment visitors.