Setting a course for the Digital North Star

Monica Cost is a personal and professional pathfinder who delivers authentic solutions for individuals and organizations through consulting, workshop facilitation, brand development and keynote addresses.

In addition to her product offerings, Monica Cost is also the host of the “Monica Cost Show: New Levels, No Labels”. Each episode highlights a notable personality in the African American community and their quest to live authentically in a particular area.

The SMAC Stack Insights

Time-to-market is a critical factor for most business and consumer Apps. Quick iterative design cycles, rapid prototyping, and usability testing are key to ensuring the success of gesture and touch friendly Apps.

Learn more about The SMAC Stack

Determining the vastness of the universe

With an exceptional amount of content catering to the empowerment of entrepreneurs and women executives in the community, Monica Cost looked for a new website to act as the central hub of her digital presence. The solution was to redesign and present her content in an inspiring, and motivational way.

To infinity and beyond

The redesigned site was designed with responsive features to highlight a large video library, customer testimonials, and an extensive list of programs to be accessible across multiple devices.

Built on the WordPress platform, integrated a number of platforms to support marketing activities:

  • Vimeo — Platform used for video hosting. The redesigned site includes videos on site pages through embed codes
  • Constant Contact — E-Mail marketing platform used to capture registrations for the Monica Cost Newsletter
  • Facebook – News Feed was integrated into the footer of the redesigned site to drive more Social Media engagement
  • Google Analytics — Integrated with the redesigned site to provide standardized reports on page views, user locations, and additional site activity.

One giant leap to digital mastery

The redesigned site was outfitted with SEO best practices, making the web pages easy for Search Engines to crawl. A responsive design, integrated video, and the migration of existing site content and URLs to the redesigned site were areas of focus for improving SEO.

In summary, the redesigned Monica Cost website is the foundation of her digital presence by providing site content in an engaging, easily digestible way that will empower entrepreneurs and women executives.

The Monica Cost website was given the 2015 “Bronze” Horizon Interactive Award in the “Self Promotion/ Portfolio” category for excellence in interactive media production .

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Haemonetics, Inc.

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